DEMO VIDEO AUTOMATION... THE STORY
Rule of 24!
If selling your solution involves a demonstration or presentation, then you are seeing a change, aren’t you? Chances are, you no longer have the luxury of spending an afternoon in a conference room to deliver your presentation.
Times are compressed, clients want answers NOW, and you need to ensure you have the tools and techniques to Bridge the Gap between your buyer’s expectations and your solution.
Once upon a time, you had weeks or days to provide your client with a demo or with the information necessary to drive them to a decision. Suddenly you had opportunities that only afforded you 24 hours, or, in many cases, 24 minutes! How do you feel about a future where buyers dictate demos in as little as 2.4 seconds?!
We call this The “Rule of 24” – It’s a massive shift where buyer’s are expecting (sans, demanding) product information and demos immediately. With this level of disruption, sellers and organizations need a way to quickly fill buyer demands while still managing control of messaging and influence. Organizations that successfully navigate The Rule of 24 are embracing the creation of effective, high-quality demo videos built with 2Win!’s winning content development methodology. These winning organizations combine their demo video content with 2Win! Bridge, a demo video automation platform, as a key component in their Rule of 24 execution strategy.
The B2B demo world has changed. Let 2Win! help you exploit this change by leveraging 2Win! video creation, training and consulting services combined with the only demo video automation platform designed specifically for complex, B2B sales where the perfect balance can be made between buyer demands and seller influence.
“Those who use video are growing revenue 49% faster than those who don’t.” – Aberdeen Group
Say hello to 2Win! Bridge. Your pre-sales and sales teams need to have a vehicle to deliver an engaging Demo Video that captures the viewer’s attention and allows you to compress the traditional process of demo delivery.
With 2Win! Bridge, your team can quickly build and share a personalized “Demo Video Playlist” with your contact, often referred to as the “mobilizer” in your client’s organization.
Oh and by the way… is this key contact always the ONLY decision maker? Probably not. Why not give your contact an easy way to share what they receive within their organization, mobilizing all the key stakeholders.
2Win! Bridge helps both the pre-sales/sales team and your client’s decision-making team share and access the critical information needed to drive the sale forward.
“74% of executives choose a vendor who can create and deliver on a vision.” – Forrester Research
Demo Video Creation
So you have recognized the changing market dynamics and you have access to a great way to share your Demo Videos. The next question is; how are your Demo Videos serving you and your client? Are they engaging, memorable? Is your message communicated with clarity and relevance? Is it driving a value-based message? Got you thinking didn’t we…
Who better than the world leader in Demonstration and Presentation training to provide a set of services that do just that – Produce Demo Videos that are unique, differentiating and resonate with your customer. Demo Video Creation is our specialty. By adapting Demo2Win’s industry-leading techniques for use in a video format, 2Win! can assist you in building effective demo videos.
2Win! Bridge…powered by Demo2win! Methodology
“Companies who apply video strategically had an average of 65% better conversion rates than those who use video sparingly.” – Aberdeen Group
Now the question is…where do you use your Demo Videos? 2Win! Coaching and Services is included as part of the total 2Win! Bridge Solution. We’ll personally show your associates how and when to use Demo Videos for different prospects at the right stage in the sales cycle.
As an example, let’s say there is an opportunity for you to set the stage with your client prior to a live engagement or to provide follow-up post presentation.
How many times have you heard, “Oh thanks that was a fantastic demo and I am going to carry that message to the entire team as we make our decision”. Do you really want to rely on that Mobilizer to carry YOUR message? With the simple action of sharing a Demo Video Playlist, your mobilizer is now armed with the content you want delivered!
“73% of respondents are more likely to make a purchase after watching video.” – Source: Animoto Survey of 1,024 Adults
As a leader, you want to ensure that your team is leveraging Demo Videos to move clients to a point of decision. As an individual contributor having the ability to contact your client regarding their key areas of interest based on the videos they viewed is a great way to have an insightful conversation.
The 2Win! Bridge solution gives you a powerful Analytics Tool that let’s you see exactly which videos are being viewed, how long they are being viewed, if they are being shared and the viewing analytics for those shared videos. You will even be able to determine which Demo Videos are resonating, which may need some “tweaking”, and what they really care about.
“57 percent of a typical purchase decision is made before a customer even talks to a supplier.” – CEB