In this episode of the 2% Factor podcast, join us for an insightful conversation with Dana Lyon, founder of The Refined Group, Phoenix’s acclaimed interior design firm. Dana shares her journey from Condé Nast to entrepreneurship, offering valuable lessons and insights into thriving in a competitive market. She reflects on her 2% Factor moments—highlighting the small choices that have had a monumental impact on her path. Explore her perspective on Arizona’s growth and the evolving trends in design. Tune in for a compelling discussion on success, overcoming challenges, and the dynamic landscape of Phoenix.