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3 min read

Demo Crime: Why would you want to do that?

Demo Crimes for Modern Times: 2Win Demo Detectives Uncover Fresh Insights on Old Crimes

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Demo Crime: Technobabble

2 min read

Demo Crime: Technobabble

Demo Crimes for Modern Times: 2Win Demo Detectives Uncover Fresh Insights on Old Crimes

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4 min read

The State of Customer Success: Next Gen Success

Talk to any next-gen Customer Success leader and they’ll tell you: the role of the CSM is evolving fast. Today’s CSMs are managing onboarding,...

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Demo Crime: So What?

3 min read

Demo Crime: So What?

In a sales and presales function, certain demo crimes are considered especially heinous. At 2Win! Global, the dedicated demo detectives who...

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Customer Success Training

4 min read

Triune Brain Theory and Customer Success: Success2Win

In the Success2Win program from 2Win, many are surprised to learn that a lot of our training is rooted in Triune Brain Theory. Spoiler, this is...

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Accessibility: Design, Culture, Neurodivergence, and Consent

3 min read

2Win Considerations in Accessibility: Design, Culture, Neurodivergence, and Consent

Traditional sales training in SaaS software uses dense slides, fast-paced sessions, and heavy role play. It has paid less attention to global and...

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AI Coaching Agent

4 min read

The Next Generation for Scaling Sales Coaching

We know that top-performing sales organizations prioritize ongoing coaching and development. Data shows that 96% of go-to-market leaders agree that...

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Sales Meeting

3 min read

AI, DeepSeek, and How AI-Driven Solutions are Penetrating SaaS Sales in 2025

The advent of AI is undoubtedly a revolution, and the applications seem endless for increasing productivity and efficiency. For the sales...

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5 min read

Removing Barriers to Product Experience Automation and other GTM Transformations

Product experience automations can be a magic missing piece and most potent asset in your sales organization. Enterprise product experience platforms...

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Presenting to Executives

4 min read

Driving Executive Outcomes as an Individual Contributor

Do you feel empowered during executive engagements and confident in driving outcomes, or do you feel the familiar pull to go more in-depth to prove...

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