Avoiding ChatGPT Sales Mistakes: Tips & Best Practices

Avoiding ChatGPT Sales Mistakes: Tips & Best Practices is a guide for sales and presales professionals to understand some of the risks and pitfalls of using ChatGPT for demo preparation. Sales and presales professionals are constantly looking for the next big tool to give them a competitive edge at every stage of the sales cycle. … Read more

Using ChatGPT for Demo Prep: Are You Following These 3 Key Rules?

It’s easy to get started using ChatGPT to prep for your demos, but if you aren’t following these 3 rules when writing your prompts, you may be missing out on its true power. This is the first post in our series on how to use generative AI to make your demos more impactful. Everyone’s talking … Read more

The rise and fall of SnackWell’s and the 90s’ low fat craze: When business storytelling falls apart in the face of reality

Business storytelling needs to follow a set of rules in order to land with audiences. Sometimes storytellers are given the advice to “never let the truth get in the way of a good story.” That advice might be OK for fiction, movies that are “based on a true story,” or stories we tell at cocktail … Read more

What if Leslie Knope, Ron Swanson, and the rest of the Pawnee Parks and Recreation Department from “Parks and Recreation” Spoke at your 2024 Sales Kickoff?

What if Leslie Knope, Ron Swanson, and the rest of the Pawnee Parks and Recreation Department from “Parks and Recreation” spoke at your 2024 Sales Kickoff is our take on a potential SKO session featuring those characters. Click here to learn more about our 2024 SKO series.  Disclaimer: The characters used in this post are … Read more

What if Sterling Archer and Lana Kane from “Archer” Spoke at your 2024 Sales Kickoff?

What if Archer and Lana from “Archer” spoke at your 2024 sales kickoff is our take on a potential SKO session featuring Archer and Lana. Click here to learn more about our 2024 SKO series. Disclaimer: The characters used in this post are the property of Disney and FX. This post is for entertainment purposes, … Read more

What if the Gang from “It’s Always Sunny in Philadelphia” Spoke at your 2024 Sales Kickoff?

What if the Gang from It’s Always Sunny in Philadelphia spoke at your 2024 SKO is our take on a potential SKO session featuring the proprietors of Paddy’s Pub. Click here to learn more about our 2024 SKO series.  Disclaimer: The characters used in this post are the property of Twentieth Century Fox Film Corporation. … Read more

Best Practices for your 2024 SKO

Best practices for your 2024 SKO is a conversation between 2Win’s Chad Wilson, Ron Kendig, and Dan Conway about how to best plan for your 2024 SKO. See below for a video and transcript of the conversation. Hey there, it’s Chad with 2Win. I’m joined here with Ron Kendig, who runs our facilitation and delivery … Read more

What if your favorite TV characters spoke at your 2024 Sales Kickoff (SKO)

What if your favorite TV characters spoke at your 2024 Sales Kickoff 2024 SKO is our take on SKOs with celebrity or other “star” speakers. Want to skip the content and get right to the list? Click here. Sales Kickoffs (SKOs) and other corporate events often have celebrity speakers brought in to bring a bit … Read more