2Win! Blog

1 min read

Optimizing GTM Efficiency: Insights from Tom Edwards’ DEMOFESTx London Presentation

At DEMOFESTx London, Tom Edwards, Consensus Global Adoption Leader at BlackLine, delivered a presentation on the evolving role of presales in today's...

3 min read

Modernizing your GTM with Demo Automation: Making the Case for a Micro Demo

Taming Complexity The Art of Deconstructing Traditional SaaS Demos for the Modern Buyer The way solutions consultants present and communicate...

2 min read

Navigating the Triple Constraint: Balancing Scope, Cost, and Time in GTM Content Creation

Balancing Scope, Cost, and Time The Content Conundrum in Modern GTM Strategies Companies face challenges balancing their GTM goals for content...

2 min read

Concept to Content: The Key to Aligning Your GTM Strategy with Buyer Needs

The Broken Supply Chain of Content Why GTM Teams Struggle with Concept-to-Content Processes Modern Sales organizations fiercely compete to offer a...