Ed Jaffe is Director of Research and Customer Experience and a Certified Master Demo Coach at 2Win. Over the course of his career, Ed has contributed to millions of dollars in revenue, and been recognized with several awards, including being named the top presales professional in his business unit at IBM. Ed holds a masters in Integrated Marketing Communications from Northwestern University, where he is also a faculty member. When he’s not working, Ed can usually be found hanging out with his 3 year old and 8 month old, playing the guitar/bass/piano at inappropriate volumes, cooking awesome deserts with his wife, or spending far too much money at independent bookstores and record stores.
The 4 types of speakers you don’t want at your 2023 SKO is part 2 of our 2023 SKO series. You can check out partRead More »The 4 types of speakers you don’t want at your 2023 sales kickoff
It’s that time of year again – time to plan your 2023 sales kickoff (SKO). Sales kickoffs are tricky to plan, because everyone in theRead More »A 2023 Sales Kickoff Ferris Bueller Would LOVE
Your demo…but it came out in 2007. If you’ve spent any time on the interwebs lately, you may have noticed the “but it came outRead More »The “but it came out in 2007 meme” and your demo
Are you listening to nonverbal communication during discovery calls? Really listening? During your discovery calls and demos your customers and prospects are giving you nonverbalRead More »Are you listening to nonverbal communication during discovery calls? Really listening?
Radical empathy is the key to connecting with diverse audiences, because it’s how you show someone that you’re really listening to them. I get it.Read More »Radical Empathy: The Key to Connecting With Diverse Audiences
Technobabble is the demo crime we see on Star Trek – let’s talk about the impact it has. Strap in – we’re going to getRead More »Technobabble: The Demo Crime We See on Star Trek