In Part 1 of this series, we focused on how you can ensure the success of your Keynote speakers. In part two of this series, we will explore why an SKO is a perfect time to up-skill your presales and sales teams in your virtual kickoff.
Ahhh, the glory days of a sales kickoff (SKO) where hundreds or even thousands meet for an energizing five days in places like Las Vegas, Singapore, or Budapest. Those venues are on pause for now; however, your SKO can still deliver energy and success virtually with the right formula of inspiring keynote speakers, results-driven soft-skills training, and actionable breakout sessions. This three-part series will explore how your sales enablement leadership can seek out and ensure the delivery of premier sessions for your SKO, starting with finding the best keynote speaker for your business.
If you’re in Sales orPreSalesin a technology company, you know all about the importance of securing the “technical win.” Accomplishing this step means you are over a significant hurdle in every sales process. However, the longer it takes to ensure the technical win due to complicated demos, complex-looking software, or a lack of buyer consensus, the more likely the sales process stalls or even dies. You can prevent that from happening through skilled demo techniques and by leveraging video. This article will focus exclusively on how you can use video before, during, and after your main demo to accelerate your technical win.
Virtual Sales Kick Off (SKO) season is about to begin and, if you’re like many powerful sales organizations, you’re looking for big results post-session. In the past, your on-site events were filled with energy and sessions that motivated the team. Here are some ideas to consider that we have found will add some flavor to meat and potato virtual, SKO breakout sessions.
There is a surge of firms offering virtual soft-skills training since the onset of Covid-19 and Social Distancing. If you are considering scheduling your precious and expensive resources into one of these courses, here is a list of nonnegotiables for anyone offering this form of training.
✓Proven Satisfaction Metrics
Courses designed initially for in-person events will not be effective in a virtual setting unless they are entirely re-engineered. Insist on customer satisfaction metrics that compare their virtual training with their on-site offerings. Require that they back up those statistics with their sample size. Anyone can claim a high satisfaction index from one or two clients that are “friendlies.” The satisfaction scores must be within two percent of each other to warrant further consideration of their offering.