Hey, don’t you hate it when you do all the legwork to get the business, but your prospect either can’t (or won’t) make a decision to move forward? #SoFrustrating!
Read More »How to Beat ‘No Decision’ Video Podcast from 2Win! featuring Kyle Boyd & Andrea Watson
When you share a video sales demonstration with a prospect, you give that person a powerful tool for convincing their peers to say “yes.” By providing an easily shared and persuasive informational tool to your prospects, they can help you get to a close/win by getting rid of the lingering “no” sayers that need to sign off for a deal to be complete.
Read More »Buyers Need Video Sales Demos to Convince Peer Holdouts
Our attention spans are getting shorter. Very few people would dispute that fact. Those that would dispute it… well, they probably would get bored and move onto something else halfway through.
Read More »The B2B Demo World Is Changing According to “The Rule of 24”
Booking sales appointments consistently involves lots of small elements coming together into a big picture of sales success. There is no one silver bullet to making it all happen. Instead, you must optimize each aspect of sales in order to build an experience where prospects are more likely to engage.
Read More »Four Secret Tips for Getting More Sales Appointments
Creating measurable, granular sales goals and tracking progress towards meeting them is one of the most transformative changes you can make. However, even organizations that do set goals often fail to set goals effectively. Anyone can announce a goal. Knowing how to set properly structured goals and implement practices that work towards them separates those who achieve their goals from those who don’t.
Software-as-a-service (SaaS) business models have dramatically changed the nature of customer relationships in the industry. here buyers used to make large, upfront, investments to own a software license, they are now choosing to make smaller monthly or annual payments to lease their software. This has significantly lowered the barrier to entry and exit, which has, in turn, dramatically raised the importance of delivering business value over the life of the customer.
Read More »SaaS Sales Demand: A Dedicated Approach to Customer Success
Just about every successful company uses email marketing as a component of their overall marketing strategy, but few get it right on their first try. These early frustrations, however, typically lead to insights that enable them to increase email open rates.
