The Streisand Effect and Broken Demos
The Streisand Effect is why you should stop telling the audience that your demo is
The 4 types of speakers you don’t want at your 2023 sales kickoff
The 4 types of speakers you don’t want at your 2023 SKO is part 2
A 2023 Sales Kickoff Ferris Bueller Would LOVE
It’s that time of year again – time to plan your 2023 sales kickoff (SKO).
Surprise! Can you Demo…
Proper discovery is important for a million reasons, but the one we’re going to focus
The “but it came out in 2007 meme” and your demo
Your demo…but it came out in 2007. If you’ve spent any time on the interwebs
Are you listening to nonverbal communication during discovery calls? Really listening?
Are you listening to nonverbal communication during discovery calls? Really listening? During your discovery calls
Radical Empathy: The Key to Connecting With Diverse Audiences
Radical empathy is the key to connecting with diverse audiences, because it’s how you show
How To Give a Great Team Demo
How to give a great team demo? Well, we can learn a thing or two
Technobabble: The Demo Crime We See on Star Trek
Technobabble is the demo crime we see on Star Trek – let’s talk about the
How to Lead Any Executive Conversation Like a Pro
I remember it like it was yesterday. I designed a personnel restructuring and hiring plan
Sales Kickoff Success 2023- Breakout Sessions
Part 1 and Part 2 of this series revealed our secret ingredients for successful SKO
Sales Kickoff Success 2023- Soft Skills Training
In Part 1 of this series, we focused on how you can ensure the success of
Sales Kickoff Success 2023- Choosing the Right Keynote Speaker
Ahhh, the glory days of a sales kickoff (SKO) where hundreds or even thousands meet
Leverage Video Before, During, & After Your Next Software Demo!
If you’re in Sales or PreSales in a technology company, you know all about the importance of
How Does Basketball Translate Into Winning with Executives?
In light of a thrilling NBA championship win by the Milwaukee Bucks and what will
The Art of Storytelling in Business: 20 Places to Utilize Storytelling
It is hard to argue the value and impact of storytelling in business. Great stories
Why a Winning Demo Comes Down to 2%
What do the modern Olympic games and winning sales demos have in common? 2% That
Product Review- Sharing a Personalized Demo with Navattic.
Personalized demos help prospects and clients visualize themselves using your software solution. Wouldn’t you agree?
Top Discovery Tips for 2021
Congratulations! Your navigation through countless virtual demos and presentations is now 2020 hindsight as you’ve
A Seat at the Table – A Case for Pre-sales Leadership
Perhaps you can relate to a situation from your past. You are eight years
Transforming a Good Demo into a Winning Demo
In-person demos have disappeared since the start of the COVID-19 pandemic. Pre-sales and Sales professionals
Your Virtual Sales Kickoff NEEDS to Tell a Story
When your executives take the virtual stage at your upcoming Sales Kickoff (SKO), a story
Add Some SPICE to Your Virtual Sales Kick Off
Virtual Sales Kick Off (SKO) season is about to begin and, if you’re like many
Enough About Me: Six Tips on How Not to Talk About You or Your Company
The way some companies approach a presentation or demonstration sounds a bit like a bad
The #1 Most Important Foundational Demo Technique on the Planet: Tell-Show-Tell
[Bob] It happens all the time. We show a group of stakeholders how easy and
Your Checklist of Virtual Training Must-Haves
There is a surge of firms offering virtual soft-skills training since the onset of Covid-19
12 Tips for Home Office Success
You’ve been directed to work from home. You’ve done it before but, now it will
Melting an Ice-Cold Sponsor With Your Subject Line
Here’s a scenario we’ve all experienced. It is three days before a key demo, and
Once Upon a Time…
When I hear that phrase, I remember reading bedtime stories to my sons when they
Look Good in a Hurry! The Top 5 Alternatives to PowerPoint, Keynote and Prezi
While PowerPoint, Keynote and Prezi have plenty of reliable features, they’re clunky and slow compared
Discovery On-The-Fly, Uncovering the Underknown
Ever Have a Runaway Demo? Your salesperson, Emma, has a “hot lead.” Kristian, the prospect
Stop Rescuing Revenue and Start Growing It
We believe there’s a goldmine in your current customer base when Client Services Teams have
8 Quick Rules to Follow When Storytelling
It’s Q4 and the smaller deals in your pipeline aren’t going to make your
5 Exec’s Weigh In On Securing Renewal & Referral Business with Customer Success Teams
Now, more than ever, it is imperative that stellar customer service continues long after the
Does Your Team Have “Discovery” Fatigue?
We all know the importance of Discovery, there is an entire chapter in “Demonstrating
Stepping Out of 1999: Presenting & Selling in the Present
Imagine you’ve just sat down at your desk and you’re preparing for the day. You
Paring Down Your Work in Sales & Presales: Working Smarter
Paring Down Your Work with the Pareto Challenge: Working Smarter
Emotional Resonance in a B2B Space: How Do We Achieve Resonance With Stakeholders?
The phenomena of resonance takes place in a multitude of areas in our daily lives,
The 2% Difference Between Winning and Losing a Deal
In our most recent blog, we discussed the importance of utilizing a variety of available
Simplifying the Sale in 5 Steps
Today’s B2B buying and selling game is unwilling to slow down to accommodate the
Executing the Rule of 24 Across All Mediums
Executing the Rule of 24 Across All Mediums:
Why is Shopping for Chairs Like Shopping for Training?
Recently I was shopping for a contemporary, accent chair online and it was overwhelming. There
Making a Manager: Are Leaders Born or Made?
Escaping the Fixed Mindset
5 Quotes From the Shonda Rhimes & A-Rod Keynotes at Inbound18
(Inbound 18 had some great backdrops & photo opps, here I am with some rubbery ducks)
5 Sales & Leadership Books That Should Be on Your Bedside Table
Stay at the top of your game with our list of leadership must-haves. This list
Secrets of Successful Mentoring
Secrets of Successful Mentoring
Make the Most of Your Working Hours: 5 Sales Work Smart Hacks
Make the Most of Your Working Hours
Basics of Bookending a Meeting
It’s difficult to find a more effective meeting than one that has been through the
How To Beat Bad Behaviors In Sales
While your business etiquette faux pas may not see you banned from presentations and negotiations
Get Over Your Face – Why Personal Video is the New Email
RULING THE VIDEO SCENE
Demo Master: Three Quick Steps to Take Complete Control of Your Presentation
All too often we relegate the demo to the “been there, done that” corner, content
[VIDEO] Conquering Camera Shyness in Sales
It’s easy to understand the ever-expanding role of video in sales and marketing. Contrary to
Master Sales Madness: How to Make it to The Final Four in a Deal
The number of teams in the wide world of sales is a mammoth one, and
There Just Isn’t Time to Prepare for a Demo
Our Survey Said:
Master the Art of the Demo
In Demo2Win! you learned how to use a framework to prepare and execute a winning
Rehearsal Tips for Recording Personal Videos in Sales
Practice makes perfect for just about everything in life, including how well your personal sales
“It’s Not Me, It’s You” — The Importance of Having an Adaptable Sales Pitch
There are effective, smart ways to carry people through the sales process, and there are
Reach Stakeholders & Accelerate Deals
We’ve all been faced with the various challenges that slow down the progression of our
7 Book Recommendations for Sales Leaders
We could all stand to read a little more, if for no other reason than
Leveraging Demo Videos Effectively During the Sales Process
Sales Demo Videos have emerged as one of the most effective tools a salesperson can
How to Beat ‘No Decision’ Video Podcast from 2Win! featuring Kyle Boyd & Andrea Watson
Hey, don’t you hate it when you do all the legwork to get the business,
Buyers Need Video Sales Demos to Convince Peer Holdouts
When you share a video sales demonstration with a prospect, you give that person a
The B2B Demo World Is Changing According to “The Rule of 24”
Our attention spans are getting shorter. Very few people would dispute that fact. Those that
Four Secret Tips for Getting More Sales Appointments
Booking sales appointments consistently involves lots of small elements coming together into a big picture
Are You Setting and Achieving Your Sales Goals?
Creating measurable, granular sales goals and tracking progress towards meeting them is one of the
SaaS Sales Demand: A Dedicated Approach to Customer Success
Software-as-a-service (SaaS) business models have dramatically changed the nature of customer relationships in the industry.
5 Reasons Your Sales Emails Get Ignored
Just about every successful company uses email marketing as a component of their overall marketing
The Problem With Parking Lots
In the past you may have been taught about using something called a “Parking Lot” in a presentation
Is Sales Discovery Passé?
We blame Alec Baldwin for this one. While he delivers a compelling scene in Glengarry
The Demo: A Competitive Judged Event!
Software demos are necessary if you want to truly bring in a win during
Authentic Is In! Why Sincerity Is Better Than Flash
Make no mistake: slickly presented sales messages can hit their mark on a huge swathe
Whose Got the Ball? The Importance of a Shared Sales Playbook Between Sales & Presales
In the game of American football, some plays involve complex handoffs and fakeouts. These plays
With Short Attention Spans, Timing and Pacing Is Everything in B2B Sales Demos
Timing is everything when you have a captive audience. People have limited time in their
Work Smart Hacks for Sales Reps
Sales reps never seem to have enough time in their day, but with a few
Top Apps for B2B Sales Reps
Smartphones can actually benefit sales reps when used for productivity and as a way to
Hiring & Developing High Capacity Employees — Why Character Matters
In a video that has since gotten 46M views and over 760k shares, University of
Is Video Making Your Sales Team Lazy?
Sales video content is an amazing tool that we here at 2Win! use ourselves, albeit
4 Predictors You Will Be a Top Sales Rep in the Future
Sales reps who can prepare for the new face of the future will be in
How to Create Sales Demo Videos That Don’t Suck
In our time-pressed society, video product demonstrations have increasingly replaced live ones in the sales
5 Top Trends to Keep You on Top of Your Sales Profession in the Next 5 Years
Sales has come a long way from the days of a man travelling door-to-door
Effective Leadership – What Basketball Coaches & Sales Directors Have in Common
We are lucky enough to have a former NBA player grace the ranks of our
Touch Point Ideas to Reconnect With a Client
Client leads are like cheap delivery pizza: they are exciting until they get cold. Suddenly,
How Your Sales Team Can Stand Out From Competitors
You know your solution is different and better than your competitors’, but your prospects will
Be a Thought Leader in the Eyes of Your Client
These days, everyone is knocking around the title “thought leader.” While it may seem like
The Top Pain Points of Sales Reps – Alleviate With Video
Being a sales rep has never been easy, but with a proliferation of competing solutions
Why Your Sales Team Isn’t Selling
While some sales teams are saddled with a streak of genuine bad luck that indicates
MARKETING 2.0 THE SALES PERSONS TOOLBOX
When someone says “Marketing” what’s the first thing you think of? Some funny Doritos
Disrupting Your Sales Process To Make it Better
Sometimes your sales organization gets stuck in such a rut that no amount of improvement
Being Memorable – Video Podcast
Think of your favorite movie of all time. Now, think of the actor or actress
Invite Your Sales Staff for Some Netflix & “Win”
Binge watching has taken over our media consumption habits thanks to streaming services like Netflix.
The (Non) Consultative Sale – A BBQ Conundrum
So here’s the thing, I don’t consider myself an accomplished “writer”, my job involves
5 Ways to Unstick a Deal
It happens all the time: your biggest account, the one you were sure was
How To Choose a Mentor
The old apprenticeship models of employee training are alive and well, imparting wisdom from generations
How to Win More Deals With Fewer Demos
Software demonstrations are one of the most effective sales tools for sales representatives and pre-sales
Ultimate Guide to Meeting Manners
In-person impressions matter now just as much as they ever have. But, unfortunately, a lot
How Executives Can Use Personalized Video to Drive Change in Their Own Organization
Video is a powerful tool in modern business for so many reasons, including its ability
How To Give a Performance Like Leo DiCaprio In Your Next Software Demo
Plenty of us know how to hold a good conversation and translate those skills to
(Video) Looking to Increase Your Pipeline & Stand Out From The Competition?
Video can help you get more deals in your pipeline by creating personalized messages.
Create Unique Videos For Sales Acceleration
So many consumers are tired of getting caught up in the same sales routine yet
Connecting With The Final Decision Maker Could Make or Break Your Deal (Video)
Did you know, that 59% of Senior executives prefer video over text?
Did Your Software Demo Cost You To Miss Your Quota?
Sometimes you feel like you can do everything right in the sales process but still
Ways To Let Technology Do Legwork For You
We are so excited to see our 2Win! Bridge cloud video solution software mentioned as
Someone Moved My Cheese …And I’m Glad They Did!
Everyone should read the insightful book Who Moved My Cheese? because it helps people anticipate
Who’s Got the Sauce? Making a Political Map of Key Sales Decision-Makers
Getting to a close in the modern sales process means knowing where you should be
10 Tips on Differentiation — How to Make Your Sales Team Stand out on all Levels
The evolution of the market has given more organizations than ever the chance to succeed,
Why A C-Level Doesn’t Want To Talk To You
Saying that a C-level company employee got where they are by saying “no” all the
How To Weaponize Your Sales Team
When it comes to meeting your sales goals, failure is the enemy. The only way
Travel and Productivity Hacks
As we count down the days of the waning year and look forward to spending
How To Work The Room In Your Next Software Web Demo
In an earlier blog post, we discussed “un-tethering’ in a live presentation. Three zones: laptop,
Get Out of Your Pajamas! How to Dress for Webcam Meetings
“When the cat’s away, the mice will play,” the old saying goes, and it
How Sales Reps Can Manage Camera Anxiety
You have your bullet points memorized. You have done the speech a hundred times. The
3 Software Demonstration Tips
Ah, the good old days. Software was limited in what it could do, user interfaces
Using Technology to Give Sales Materials a Human Touch
Some of the most essential things, like food, housing, and transportation have all become more
How To Use Video To Get a Promotion
As content marketing takes off, sales video has emerged as one of the most effective
Jaw Dropping Webinar Secrets
Webinars have emerged as an increasingly popular way to use the web for advanced sales
5 Things To Never Do At A Sales Event or Holiday Party
Embarrassing stories tend to haunt you in the professional world, so while you should
Ultimate Guide to Non-Creepy Sales Stalking
We’ve all done it: blurted out some information that we could have only known from
Web Presenting Fundamentals
We are sure you have heard, but just to reiterate: Online is the new in-person.
Four Ways to Recover from a Failed Sales Strategy
Even when driving in cities we know, we can all get lost. By the same
Video Demo Content – An Essential Part of Sales Strategy
Mobile devices like smartphones and tablets have spurred an explosion of video content. Now, digital
Using Polls To Increase Audience Engagement
Tired of competing with a smartphone for your prospect’s attention during your presentation or demo?
How House of Cards Can Help Your Presentation Skills
If you’re a fan of House of Cards, you’ve experienced the power of an acting technique
Tactics for Engaging Your Remote Audience
You already know that, when it comes to closing a deal, online is the new
Finally, a Video Sharing Platform Customers Will Love [Press Release]
COLORADO SPRINGS, CO (PRWEB) APRIL 27, 2016
Video In a Remote Working World
With Internet being the preferred mode of interaction for most people these days, more and
The Power of Video
It’s becoming increasingly more common for the workplace to be remote. More and more companies
The Importance and Future of Video Marketing
As we’ve been discussing, video for marketing purposes is slowly taking over personal interaction as
How You Can Achieve Career Growth with Presentation Skills
People are more afraid of public speaking than the possibility of dying. As Jerry
Pipeline Planning: What You Should Be Doing Now
Welcome to 2016.
Trust Falls Be Damned – 4 Team Building Exercises That Work
Team building exercises are a great way to introduce new team members and get them
Don’t Stress While Planning Your Next Event (and a free template to keep you sane)
If a sudden feeling of dread is overtaking you, you’re not alone. You may be in
How to Plan a Killer Demo or Presentation
Team presentations often mean high stakes and a significant investment of time and resources
Must Have Live Demo Tools For the New Year (Event Planning Campaign)
Start your New Year off right with the definitive list of the must-use tips & tools that the best live
Must Have Live Demo Tools For the New Year
Start your New Year off right with the definitive list of the must-use tips & tools that the best live
5 Tips To Close Those Final Deals Before The Holidays
As a sales rep at this point in Q4, you are either scrambling to push those final
4 Ways Your Current Demo Is Losing You The Deal
Did you know the difference between winning and losing is 2%? It’s important to take
Winning the Ultra-marathon Presentation or Demo
Full day and multiple day presentations or demos are the ultra-marathon of presenting and still
Don’t Have a Webcam For Your Demo? Try this…
Unfortunately, there is probably a good chance you have some “bad hair day” reasons
Executing Software Demonstration
There is a bridge in front of you. The bridge leads to as yet unknown
Complex Solution Training
“I Can Do it Myself!” The often-heard line of a young child about to get
Choosing The Right Software Solution
The ultimate shorthand method of describing an alignment between people or organizations. Choose between
Bracketology in Sales: How To make it to the Final Four in a Deal
The number of teams in the wide world of sales is a mammoth one, and
MARKETING 2.0 THE SALES PERSONS TOOLBOX
When someone says “Marketing” what’s the first thing you think of? Some funny Doritos commercial?
Do You Have the Courage to Be Coached?
This topic comes up quite a bit in our offices, as we talk about the
The Top Pain Points of Sales Reps, And How a Video Cloud Solution Can Relieve Them
Being a sales rep has never been easy, but with a proliferation of competing solutions