Radical empathy is the key to connecting with diverse audiences, because it’s how you show someone that you’re really listening to them. I get it.Read More »Radical Empathy: The Key to Connecting With Diverse Audiences
Our business storytelling blogs are designed to help you recognize where and when stories are appropriate in everyday work settings, how to craft stories that connect your business objective to the big idea, and some tips & tricks that we’ve learned along the way!
It is hard to argue the value and impact of storytelling in business. Great stories capture people’s attention, imaginations, and emotions. Compelling stories inspire everyday buyers around the world. If you’re like most people we talk to, you’ll likely remember an excellent keynote speech or the opening of a C-Level presentation delivered by inspiring speakers with “the gift.” Perhaps you even feel great storytellers are born with this gift. Ahhh, but stories can be told by anyone and many different situations and venues and, they can all be told by you! The reality is that almost every day, you have the opportunity to create stronger emotional connections through storytelling. So, here’s my question: when you intend to persuade or motivate an audience to take action, do you always inform and educate or, do you use storytelling to shift their thinking?
When I hear that phrase, I remember reading bedtime stories to my sons when they were youngsters. As adults, stories help us understand complex concepts, and just like when we’re younger, they forge connections with the storyteller, open up our imaginations, and help us receive new ideas.
It’s Q4 and the smaller deals in your pipeline aren’t going to make your year. But, you have a solid chance to make club on the beautiful beaches of Fiji while the rest of us are fighting the snow and slush in the dark days of February. You’ve got one large, highly-competitive deal teed up. It has been a 5-month sales process and you’re having one final preparation meeting before the demo. How are you going to make sure you close the deal?