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Why is Shopping for Chairs Like Shopping for Training?

bob article chair shopping Recently I was shopping for a contemporary, accent chair online and it was overwhelming. There were hundreds of styles and choices. I thought I had the “winner” until I read the return policy. After all, what do I do if the chair looks great but feels like a medieval monolith? Well, the conditions for return were BRUTAL! They included large restocking charges plus the cost to ship it back to the retailer. Did I really want to take that chance? Nope. 

Like my online, chair-shopping experience, if you are looking for pre-sales, client success or sales training, the cost for making the wrong choice is brutal. Your organizational capital will plummet, your budget will be blown and your teams will risk continual mediocrity, or worse.

Back to my chair…as much as I HATE, HATE, HATE (too many hates?) furniture shopping in brick and mortar stores, I realized I needed to take my favorite styles and sit in them. The good news was, my online experience simplified my style choices. Sure enough, the one I liked was horribly uncomfortable! So, I went to style number two, and it felt incredible on the arse and back!

If you’re “shopping” for training, sure, #2WinGlobal has an solid selection of excellent programs. We have testimonials, case studies, workshop summaries and video examples of what and how we teach. But, how do you know our training fits your organization? Avoid the risk, embarrassment, or worse and sit in the chair of your final selections! The course doesn’t have to be the exact one you are considering any more than the fabric in a showroom needs to be the exact choice of the chair you want to buy. You simply need to know that your vendor of choice has the structure, tenants and facilitation talent you believe would drive the improvements you’re seeking. Once you’ve made your vendor selection, you should expect that vendor to interview your team members and potentially personalize the content to fit your exact specifications. That’s the final fabric of a training initiative you can proudly put your name on. 

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5 Quotes From the Shonda Rhimes & A-Rod Keynotes at Inbound18

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(Inbound 18 had some great backdrops & photo opps, here I am with some rubbery ducks)

As a Digital Marketer, I was drooling with excitement in the weeks leading up to Inbound18, a massive sales and marketing conference with over 20,000+ attendees, where “education, inspiration, and human connection” happens. This was going to be my first Inbound experience, so naturally I wanted to get the most out of it.

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Basics of Bookending a Meeting

Depositphotos_9521267_l-2015It’s difficult to find a more effective meeting than one that has been through the bookending process. And though that may sound uber literary in nature, I assure you that is really more of a time management and preparation trick that will save you valuable time and effort in the long run. To put it more simply, these are your “before” and “after” meetings.

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How To Beat Bad Behaviors In Sales


While your business etiquette faux pas may not see you banned from presentations and negotiations for life, it may certainly put you in the hot seat at your next meeting or conference with a potential client.. Avoid encounters that may cause others to view you as less than polished by steering clear of these egregious errors:

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[VIDEO] Conquering Camera Shyness in Sales

It’s easy to understand the ever-expanding role of video in sales and marketing. Contrary to the plethora of dry emails and not so warm cold calls clients regularly receive, video humanizes the pitch and process, while offering personalization in a world that seems to exist in a constantly expanding digital realm. Video allows you to make an impression that just isn’t possible without putting your best (visual) self forward, and is the next best thing to a face to face encounter. And while we clearly comprehend the necessity of giving clients all you’ve got, sometimes calming the nerves that creep up as we prepare to present can be a bit of a challenge. Luckily, getting rid of those butterflies can be as easy as 1-2-3-4. Following the steps below will certainly set you up for success as you prepare to step in front of the camera:

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