Something is happening with product demos and presentations that is disruptive, challenging, and if not addressed soon, will have a devastating impact on your ability to remain competitive.
“Rule of 24: the Future of B2B Client Engagement,” a new book written by Dan Conway and Bob Riefstahl scheduled to be released this fall describes what is happening, why, and what you can do to take advantage of this wave of change.
If you have read the research from organizations like CEB, DemandGen, Hubspot, and Forrester, you understand that buyers are redefining sales processes, like it or not. And, based on global research by 2Win, the impact of buyer demands is being felt by B2B sales organizations around the world.
This presentation will enlighten you on sales execution strategies that leverage all mediums; personal video, recorded demos, demo video automation, virtual presentations and in-person interactions. Adopting “Rule of 24″ strategies will accelerate your team’s responsiveness, improve the quality and consistency of customer demos and presentations, highlight your competitive advantages, and drive more buyer decisions in your favor.
Date: Friday, October 06, 2017 | From: 12:45 to 01:45 | Room: Roma
Marriott Auditorium Hotel & Conference Center
Avda de Aragón, 400, 28022 Madrid, Spain
About Directions EMEA 2017
Directions EMEA is the independent conference for Microsoft Dynamics partners from the ERP and CRM channels, focusing on SMB customers, it is organized for partners by partners. Directions EMEA brings together over 2000 attendees from Microsoft Dynamics Partners and ISV companies across Europe. The Directions conference enables the Dynamics community knowledge sharing, networking and discovering new opportunities for future growth and collaboration.