Demo2Win
No matter your role, Demo2Win helps you showcase your value, so you can win more deals.

Most demos are “fine.” But fine doesn’t win deals.
Presentations and demos are the heart of complex sales. Yet many demos and presentations fall flat. Presenters commit “demo crimes:” They teach instead of sell. They overwhelm the audience with features. They leave the meeting without next steps.
No more demo crimes
Demo2Win empowers participants to identify and correct their demo crimes. To help the audience answer “why is this solution valuable,” not just “how do I use it.” To showcase benefits, not features. To prioritize what the audience needs to see, not what the presenter wants to show. To engage audiences. And advance deals.

Get Demo2Win certified
Gain the critical skills you need to effectively engage customers and prospects

Stand out from the competition
You can’t always control your product, but you can always differentiate by how you sell.
Gain influence with key stakeholders
Showcase your value by aligning benefits to each stakeholder in your deal to maximize influence
Maximize your impact, no matter the venue
Conference rooms, virtual meetings, or the big stage at a trade show – you’ll always have the skills and confidence to leave a lasting impression.
What you’ll learn during Demo2Win
Here are just a few things you’ll learn how to do during Demo2Win:
Transform your pitch
Take your demos from feature-focused monologues to value-rich conversations that motivate your customers and prospects to take action.
Drive Consistency
Ensure team consistency with a repeatable and efficient demo process and structure that also helps you reduce prep time.
Present Effectively
Use a wide variety of visuals (e.g. slides, software, whiteboards, being on camera) to connect with audiences.
Demo2Win workshop topics
These are some of the primary topics covered during a Demo2Win workshop
Tell-Show-Tell
Wrap features in context and benefits so your audience remembers the value you bring.
Visual Support
Ensure your visuals support your message without distracting the audience.
Opening and Closing
Quickly grab the audience’s attention, and ensure you have confirmed next steps before the meeting is over.
Capstone Presentation
Put it all together by delivering a short demo or presentation that’s based on one of your opportunities/situations.