SALES DISCOVERY TRAINING PROGRAM

Insightful. Tactical. Adaptive. Long-Lasting Results. 

Discovery is a crucial part of any sales cycle - it enables salespeople to get to know their customers or prospects so they can understand their needs, pain points, goals, and motivations. 

Without Discovery, sales teams often present a solution and hope for the best, which puts deals at risk and wastes buyers' time. Conversely, effective discovery allows sales teams to align their solution with what the customer expects, significantly improving the deal’s likelihood to close and buyer experience. 

The Discovery2Win training program teaches participants to deeply understand stakeholder motivations and prioritize their actions to accelerate decision-making and advance the deal. 

Participants learn how to approach discovery as a conversation, not an interrogation. They craft strong questions in the moment instead of reading questions off a list so they can motivate multiple stakeholders. They ask questions that inspire action and uncover “real” objections and concerns. Participants learn to deal with blockers and detractors and how to apply discovery to drive a winning deal strategy. 

Self-paced lessons use modern and engaging video production and graphics to enhance engagement and learning. Each lesson features 2Win experts that guide the participants through their knowledge journey and exercise completion. 

• Understand stakeholder motives to clearly articulate their goals and challenges 
• Elevate every client interaction above feature and functions with a Win Plan that connects your solution to client motivations 
• Develop consistency across the team with a repeatable and efficient process and structure 
• Differentiate from competitors not by what you sell, but by how you sell 

Engineered to Deliver Long Lasting Results – Demo2Win is an annual training program that modernizes how your team learns and applies winning demo skills and tactics. The training consists of three distinct phases: leadership preparation, participant workshop, and ongoing guidance and reinforcement. This innovative approach to training ensures the winning skills your participants learn in the launch phase of the mission become long-lasting behavioral changes, safeguarding your investment and providing continual returns. 

• Designed with Virtual in Mind –  Most skills-based training companies have implemented virtual training with exhausting lectures and slide-sharing. Not 2Win! We architected and purpose-built our virtual training courses to be flexible, impactful, and practical. Uniquely designed for an online training format. 
• Proven Satisfaction – Our virtual training satisfaction scores are equivalent to our in-person scores. We’re keeping presales, sales, and client success engaged that results in an immediate impact your team’s effectiveness. 
• Masterful Virtual Delivery and Coaching – No technical difficulties. No sound quality issues. No excuses. 
• Quality Development and Production  – Our lessons and exercises are bite-sized and easy to digest. We use high-quality video, graphics, and activities to create a learning experience that is interesting, challenging, and educational. 
• Grow at Your Own Pace – We scale globally for even the largest enterprises and audiences. 
• A Unique Take on Virtual Training – 2Win! virtual training offers a combination of user-friendly mobile tools, web-enabled video platforms, and virtual coaching so your most expensive resources gain immediate and long-lasting benefit to your strategic goals.

What is the primary focus of the Discovery2Win sales training program? 

• Discovery2Win is centered on enhancing the discovery phase of sales, enabling salespeople to deeply understand customer needs, pain points, goals, and motivations to align solutions more effectively and improve the chances of closing deals. 

What skills and capabilities does Discovery2Win develop in participants? 

• Participants learn to approach discovery as a conversation, craft strong questions in the moment, motivate multiple stakeholders, uncover real objections, deal with difficult people, and apply discovery insights to drive a winning deal strategy. 

How does Discovery2Win contribute to improving sales outcomes? 

• The sales training program focuses on using emotional intelligence (EQ) and professional empathy, understanding stakeholder motivations, turning objections into opportunities, and prioritizing discovery learnings to refine deal strategies. 

Can you outline the key benefits of the Discovery2Win sales training program? 

• Key benefits include understanding and articulating stakeholder goals and challenges, elevating client interactions above features and functions, developing a repeatable process, and differentiating sales approaches. 

How is Discovery2Win delivered in an in-person, instructor-led training program? 

• The instructor-led training includes interactive sessions with 2Win Expert Instructors, small group breakouts for exercise refinement, and masterclass-style coaching for immediate feedback.