Storytelling2Win
Facts inform. Emotions persuade. Connect with your audience and maximize your impact by telling short and powerful stories.
Many sales meetings are easily forgotten
Imagine a sales presentation. There are slides with statistics. And logos. And charts. Then the audience goes to another presentation. There are new slides with statistics. And logos. And charts.
The audience can’t tell the vendors apart. They forget both presentations. The deals go nowhere.
Appeal to emotions with stories
We make decisions emotionally, then justify them rationally. Storytelling appeals to emotions, but salespeople can be reluctant to tell stories. They often believe that the audience doesn’t want to hear them. But we believe that’s a myth.
Storytelling2Win teaches participants how to use stories to connect with audiences. To influence. To persuade. To motivate. To advance deals.
Get Storytelling2Win! certified
Gain the critical skills you need to effectively understand audiences and manage objections
Get to the Big Idea
Distill the audience’s challenge into a Big Idea to maximize resonance and influence.
Support your story
Effectively use body language, tone of voice and visuals to confidently deliver your story.
Inspire action
Connect to your audience’s underlying emotions to advance your deal or project.
What you’ll learn during Storytelling2Win
Here are just a few things you’ll learn how to do during Storytelling2Win
Get to the point
Remove extraneous details from stories and make your point in 90 seconds or less.
build a story library
Go into every customer interaction with collection of effective stories, and use the right story at the right time to persuade diverse audiences.
consistently tell stories
Learn how to tell a story the audience wants to hear using an effective and repeatable structure, so you can tell stories to make an impact in every meeting.
Storytelling2Win workshop topics
These are some of the primary topics covered during a Storytelling2Win workshop
Path to the big idea
Determine the key point you’re trying to make before you write your story
StoryBridge framework
Creating a story is the first step – our StoryBridge framework gives you a repeatable structure to tell the right pieces of the right story at the right time.
Maximizing presence
A story is only as good as the storyteller. We give you the skills to maximize your presence as you confidently tell stories in any context.
Storytelling competition
A friendly competition to determine who can tell the best story.
