BUSINESS STORYTELLING TRAINING PROGRAM

Engaging. Creative. Motivating. Long-Lasting Results. 

Imagine a client or industry presentation. There are slides with statistics. And logos. And charts. Then the audience goes to another presentation. There are new slides with statistics. And logos. And charts. The audience can’t tell the vendors apart. They forget both presentations. The deals go nowhere. 

Facts inform. Emotions persuade. Humans make decisions emotionally and then justify them rationally. Stories appeal to emotions, but, for a variety of reasons (or myths), salespeople can be reluctant to tell stories. “The audience doesn’t want to hear stories.” “Stories are only for special occasions.” “I’m not a storyteller.” “I don’t have time to tell stories.” 

Storytelling2Win debunks these myths. Participants learn how to use stories to connect with audiences on an emotional level, enabling participants to influence, persuade, motivate, and advance deals. 

Participants learn how to be agile, influential, and confident storytellers. They tell quick stories to illustrate competitive differentiation or simplify complexity. They learn to quickly distill the audience’s challenges and objectives into a Big Idea and to clearly illustrate that Big Idea with a story. They thread the story throughout the presentation and resonate with different types of audiences. 

Self-paced lessons use modern and engaging video production and graphics to enhance engagement and learning. Each lesson features 2Win experts that guide the participants through their knowledge journey and exercise completion. 

• Command attention with effective use of body language and tone of voice 
• Inspire action by connecting to your audiences' underlying emotions through storytelling 
• Quickly and permanently gain influence with executives, managers, and staff 

Engineered to Deliver Long Lasting Results – Demo2Win is an annual training program that modernizes how your team learns and applies winning demo skills and tactics. The training consists of three distinct phases: leadership preparation, participant workshop, and ongoing guidance and reinforcement. This innovative approach to training ensures the winning skills your participants learn in the launch phase of the mission become long-lasting behavioral changes, safeguarding your investment and providing continual returns. 

• Designed with Virtual in Mind –  Most skills-based training companies have implemented virtual training with exhausting lectures and slide-sharing. Not 2Win! We architected and purpose-built our virtual training courses to be flexible, impactful, and practical. Uniquely designed for an online training format. 
• Proven Satisfaction – Our virtual training satisfaction scores are equivalent to our in-person scores. We’re keeping presales, sales, and client success engaged that results in an immediate impact your team’s effectiveness. 
• Masterful Virtual Delivery and Coaching – No technical difficulties. No sound quality issues. No excuses. 
• Quality Development and Production  – Our lessons and exercises are bite-sized and easy to digest. We use high-quality video, graphics, and activities to create a learning experience that is interesting, challenging, and educational. 
• Grow at Your Own Pace – We scale globally for even the largest enterprises and audiences. 
• A Unique Take on Virtual Training – 2Win! virtual training offers a combination of user-friendly mobile tools, web-enabled video platforms, and virtual coaching so your most expensive resources gain immediate and long-lasting benefit to your strategic goals.

What is the main objective of the Storytelling2Win training program? 

• Storytelling2Win aims to empower participants to use storytelling effectively in sales presentations. It helps sales and presales to connect with audiences, influence, motivate, and advance deals through emotionally appealing storytelling. 

What key skills will participants develop in this storytelling training program? 

• Participants learn to be agile, influential storytellers, able to quickly craft stories that illustrate competitive differentiation, simplify complexity, and resonate with different audience types. 

How does Storytelling2Win address common myths about storytelling in sales? 

• The program debunks myths such as stories being inappropriate for business contexts or salespeople not having time to tell stories. It demonstrates the effectiveness of storytelling in engaging and motivating audiences. 

What are the key benefits of the Storytelling2Win training program? 

• Benefits include commanding attention with effective body language and tone of voice, inspiring action through emotional connection, gaining influence with executives and staff, and quickly adapting storytelling techniques to various settings. 

What is the structure of the Storytelling2Win virtual workshop? 

• The virtual workshop combines engaging videos, live coaching sessions, small group breakouts for refining exercises, and a comprehensive review of lessons learned. 

How does Storytelling2Win enhance participants' presence and influence in various settings? 

• The program teaches participants how to craft and deliver stories with emotional appeal, enhancing their ability to engage and influence audiences in diverse settings, from formal presentations to informal conversations.