Today your prospects and customers are bombarded with information. How do you grab and keep their attention and more importantly how do you ensure your message is memorable? Storytelling has been used for hundreds of years to pass along a message and gain the attention of the listener connecting to emotion and the cognitive brain function.
"It's not often we get to take the time out to focus on our technique rather than the product, and this time was well spent. Applying these techniques to my demos will increase engagement and connection with the prospect." Beck, Storytelling Participant