LAUNCH 2023 WITH A SALES KICKOFF THAT DELIVERS!

At 2Win, we offer a broad spectrum of services for your SKO that range from individual, personalized coaching of your executive’s keynote presentations to large group soft-skills enablement events. The largest and most successful technology companies in the world have trusted their SKO’s to 2Win for over 20 years for good reason. We deliver immediate results.

Build an effective and customized event by selecting coaching, training, and keynote topics that fit the needs of your organization.

WINNING DEMOS

This Demo2Win workshop launched the company and continues to be the undisputed #1, best-selling, most successful program for PreSales professional improvement globally. This program will enable your PreSales professionals to differentiate their demos by making your software look easy, comprehensive, and differentiating.
Major Topics:

• • • The 2% Factor – The essence of differentiation
    • The Tell-Show-Tell Technique – Building a case for the value of your product
    • Visually supporting Tell-Show-Tell – making your demo topics and their benefits memorable

Opening and closing a demo episode – Engaging a demo audience at the start of every episode of a demo and delivering a summation of value that they will remember

REVEALING DISCOVERIES

Winning sales engagements and demos requires great skill, but you need critical information to build relationships and give winning presentations and demos. Enter Discovery2Win! The sales engagement team must know the prospect’s current state, desired state, the impact of moving from current to desired, metrics that measure improvements, and how these changes impact an executive’s strategic initiatives. An effective discovery reveals your decision-maker’s organizational gaps and felt needs – so each demo speaks directly to your customer.
Major Topics:

• • Objection handling during discoveries and demos
  • Discovery framework and master interview techniques that uncover critical information
  • Creating a Win Plan from Discovery findings
  • Building a winning story to deliver in your demo from a Win Plan

TELLING MOTIVATING STORIES

Sell more with stories that STICK! The shortest distance between two people is a story. 2Win has mastered the use of storytelling techniques to emotionally connect your sales engagement team’s answer to a prospect’s key decision criteria and shape their behavior and decision-making. Deeply engage every style of stakeholder, from executive to individual contributor, and be remembered long after the presentation or demo is done.
Major Topics:

• • Driving attention
  • Making messages “sticky”
  • Storytelling performance techniques
  • Story Bridges – demystifying natural storytellers
  • Contest (semi-finals) – Best storytellers advance
  • Final storytelling contest

UNPARALLELED TEAMWORK

Software organizations need highly cohesive sales teams to achieve growth and revenue projections. Salesteam2Win! is architected to enable the sales engagement team to connect the demo to the overall impacts the solution will have, to the prospect’s improvement strategies, and, finally, their strategic initiatives. The tactics we provide strategies and tactics are quick and easy for the engagement team to implement and have an immediate impact on qualified sales opportunities.
Major Topics:

• • Guiding principles of team demos
  • Advanced Discovery techniques
  • Applying Discovery – creating a Win Plan
  • Creating an impactful and memorable demo opening and closing
  • Team presentation contest

WINNING WITH EXECUTIVES

Gaining influence with executives is an essential skill for every member of your sales engagement team. In this course, participants learn how to gain an understanding of executive priorities, how to connect executive needs to these priorities, and how to engage with an executive audience with poise and presence.
Major Topics:

• • Understanding your Emotional Quotient (EQ) and how it impacts executive meetings
  • Executive modes and how to quickly align to their mode
  • Everyday negotiations with executives
  • The importance of delivering a crisp, articulate, executive-aligned adaptable value proposition
  • Mastering executive communications

LAND, EXPAND, AND RENEW FOR CLIENT SUCCESS

Retaining and expanding within your client base is mission-critical to the long-term health of your business. Your client’s executive team needs to realize their investment’s business value before they approve a renewal or expand licenses or subscriptions into new use cases. Your Customer Success Managers are the key to driving value within their accounts. The challenge is that they are constantly pulled in to support escalations, and the tyranny of the urgent quickly replaces the strategically important, putting long-term client value at risk.
Major Topics:

• • Guiding principles of Client Success
  • Objection Handling
  • 2Win’s winning Discovery Framework
  • Applying Discovery – creating a Win Plan
  • The essence of building a memorable story around the customer’s Win Plan
  • Developing executive presence
  • Delivering your opening and closing Win Plan story

RULE OF 24 – THE FUTURE OF B2B

Authors of the best-selling book “Rule of 24” Daniel Conway or Bob Riefstahl discuss how they created the blueprint for successful Covid selling in 2018 and, how that blueprint will evolve throughout this decade.

BEING MEMORABLE – THE KEY TO WINNING

Winning is being remembered. In this keynote, 2Win executives will energize the event with examples of how to make your key messages memorable. They will have your crowd laughing, as they see themselves in the most common mistakes sales professionals make when meeting and presenting. They will then be energized with the ease of which they can make their messages memorable.

THE DEMO CRIME FILES! – THE TOP FIVE DEMO MISHAPS IN YOUR SOFTWARE

A successful product demo can advance a prospect through the pipeline. A bad demo can LOSE a deal! In this engaging keynote, a 2Win Executive will present the top 5 demo crimes using YOUR software then, model the proper demo technique. Your sales engagement team will see themselves in these role-plays as they build awareness for what to do and what not to do in a demo!

FISH ON! – HOW TO PERFECT QUESTION AND OBJECTION HANDLING

Elite business development, presales, sales, and client success professionals are masters at question and objection handling. We’ve analyzed the best-of-the-best and present a winning structure and techniques that turn this skill into natural communication.

KEYNOTE COACHING

Have your executive keynote presentations reach new heights of inspiration and action by working with the most professional and effective message and speaking coaches in the world. 2Win’s top coaches will work with your executives in a private and safe environment to enhance their presence and messaging for their upcoming keynote presentations.

BREAKOUT SESSION COACHING

2Win coaches will work with every breakout session presenter to ensure their material is remembered and their presence is enhanced. Don’t let a single breakout session fall flat! We will show your presenters how to engage the audience, handle questions and objections and deliver a call to action that inspires every attendee to take the next step toward achieving your goals.