3 min read
Demo2Win Retrospective: What's Changed and What Hasn't in 20 Years
2Win!: Nov 28, 2025 12:00:00 AM
It’s Monday morning… but not in 2025.
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2Win!: Nov 28, 2025 12:00:00 AM
3 min read
Why Smart Sales Leaders Are Investing in Training This Black Friday (And You Should Too)
2Win!: Nov 26, 2025 8:18:08 PM
Every sales leader knows the feeling. Your team has product knowledge. They can demo features. They understand the technology.
5 min read
Webinar Recap: Top Discovery Tips of 2025
2Win!: Nov 24, 2025 5:28:39 PM
The verdict is in: every buying decision is an emotional decision—just justified rationally.
2 min read
How AI-Informed Buyers Are Forcing Sellers to Rethink Discovery
2Win!: Nov 18, 2025 12:00:00 AM
Picture this: a buyer walks into their first conversation with your sales team already knowing more about your company than you know about them.
2 min read
Discovery for Qualification vs. Deal Shaping: A Framework for Buyer Motivation
2Win!: Nov 14, 2025 12:00:00 AM
Discovery isn't what's holding us back, it's how we're using it.
2 min read
The Brain Chemistry of Discovery
2Win!: Nov 10, 2025 10:58:29 AM
Even with AI and endless data at our fingertips, we still make decisions with our emotions before logic.
2 min read
How to Extract Maximum Value from AI Call Transcripts
2Win!: Nov 7, 2025 5:14:31 PM
AI has changed how we capture information.
2 min read
Efficiency vs. Effectiveness: Are You Losing Credibility by Over-Relying on AI Notes?
2Win!: Nov 5, 2025 6:26:35 PM
The Irony of Efficiency Your AI note-taker is capturing every word. And that might be exactly the problem.
3 min read
Top Discovery Tips of 2025: Why There's No Excuse for Poor Discovery Anymore
2Win!: Nov 3, 2025 2:45:10 PM
The principles of discovery haven’t changed. But everything around it has.
3 min read
Using AI to Prepare for Executive Conversations (Without Losing the Human Touch)
2Win!: Oct 29, 2025 1:29:47 PM
AI can do a lot for you before a meeting.