2 min read
2Win!: Oct 10, 2025 11:20:34 AM
Picture this: you are in a conversation with an executive when they ask you a question with a familiar word or phrase, and without missing a beat, you jump in, only to realize you are off by a mile.
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3 min read
2Win!: Oct 10, 2025 11:12:13 AM
Have you ever walked into a meeting with an executive and thought, "I've got this," only to be completely thrown of course?
3 min read
2Win!: Oct 10, 2025 10:35:39 AM
Budgets are tighter, AI is everywhere, and sellers are armed with more. A recent webinar with Workiva's Sales Enablement Leader, Kim Fisher, who has...
4 min read
2Win!: Oct 6, 2025 1:57:04 PM
The enterprise AI adoption playbook is broken. Companies are hiring consultants, launching transformation initiatives, and building AI-first...
3 min read
2Win!: Sep 26, 2025 4:58:19 PM
We have all seen this happen: you are on a call with an executive and instead of a team seamlessly passing the baton, it feels like a game of...
4 min read
2Win!: Sep 26, 2025 4:57:20 PM
AI fatigue is real but AI isn't slowing down, and neither are the conversations around it.
3 min read
2Win!: Sep 16, 2025 4:32:40 PM
In the fast-paced world of sales and presales, a great demo can make or break a deal. Yet time and again, teams fall into the same traps—classic...
3 min read
2Win!: Sep 12, 2025 1:30:23 PM
There's a moment in every software demo when you can feel the audience slip away. Maybe it's the glazed look when you dive into feature number 47, or...
2 min read
2Win!: Sep 11, 2025 2:28:11 PM
The Demo Death Trap: How Meandering Kills Your Software Presentation
2 min read
2Win!: Sep 11, 2025 6:00:00 AM
Sales engineers need to respond to client demands faster, build stronger connections to business impact, and expand further into the stakeholder...
