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2Win! Blog

Training Insights from Presales to Customer Success

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2Win! Curriculum

8 min read

FAQ from 2Win! Global

Our elite training programs for presales, sales, and customer success teams elevate and modernize the buyer experience and abbreviate sales processes. We offer five programs that instruct individual contributors, teams, and executives on connecting...

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Tell Show Tell

2 min read

Timelessness of Tell Show Tell

Tell Show Tell is perhaps our most famous and foundational 2Win demonstration technique and is at the heart of our Demo2Win program. It is the...

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Team of people working together

6 min read

Assessing Organizational Readiness for 2Win! in 2025

Are you ready 2Win in 2025? Assessing Organizational Fitness for 2Win! Global Training Is your organization ready for 2Win in 2025? 2Win training...

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GTM Teams

3 min read

How will SaaS Go to Market Strategies Shift in 2025? Strategies to Watch in 2025

AI integrations continue to transform sales organizations. Sales and marketing are working more closely than ever before, and buyers are more often...

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Heuristics and Bias in Sales and Buyer Decisions

6 min read

Heuristics and Bias in Sales and Buyer Decision Making

Who doesn’t love a shortcut? We take hundreds of mental shortcuts daily. Our brains are downright lazy when faced with thousands of neurological...

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Sales Discovery Tips

3 min read

Humanizing Sales Discovery: Discovery 2Win Deep Insights

Imagine yourself walking into a store, being greeted, and then being interrogated until the retailer finds exactly the product you want. Even if they...

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Balance AI and Human Connection

3 min read

AI at Your SKO: The Balance Between Technology and Human Connection

The end of the year is approaching, and teams are gearing up for their Sales Kickoff (SKO)—a time to set the vision, energize the team, and prepare...

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ROI

2 min read

Maximize Your ROI from Your Sales Kickoff: Best Practices for a Winning SKO 2025

Sales Kickoffs (SKOs) are major investments that set the tone for the year, align vision and strategy, and ultimately get everyone motivated and...

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1 min read

Optimizing GTM Efficiency: Insights from Tom Edwards’ DEMOFESTx London Presentation

At DEMOFESTx London, Tom Edwards, Consensus Global Adoption Leader at BlackLine, delivered a presentation on the evolving role of presales in today's...

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3 min read

Modernizing your GTM with Demo Automation: Making the Case for a Micro Demo

Taming Complexity The Art of Deconstructing Traditional SaaS Demos for the Modern Buyer The way solutions consultants present and communicate...

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