2Win Consulting: GTM Transformations

2Win training sets the standard for excellence in training for demonstrating, discovery, storytelling, executive engagements, and success training for software as a service (SaaS) sellers and teams. With decades of experience, hundreds of testimonials from startup to enterprise level organizations, our soft skills communication techniques to deliver value are second to none. Methodologies like “Tell Show Tell,” are so effective that they have taken on a secondary meaning among sales teams globally. 

We continue to develop an even more advanced curriculum to train account executives, customer success managers, and presales professionals in storytelling, driving executive outcomes in conversations, and more. Our training participants, teams, and executives are afforded access to our IP for up to a year. For our clients looking for more solutions that deliver more transformation with new technologies and would like to engage 2Win expertise in a deeper way, we offer 2Win Consulting. 

2Win Consulting was developed for organizations looking to transform their go-to-market strategy entirely through the implementation of 2Win IP and training. 2Win Consulting integrates the latest technologies, like product experience platforms and emerging sales training methods, to drive and execute the big changes new tech promises without monumental impacts on time, budget, and pipeline. 

Assessment and Organizational Readiness 

Are you ready for a transformation or a few process edits? 2Win Consulting, headed by veteran and pioneer in go-to-market sales transformation, Mark McKinlay, assesses an organization's readiness to enact change in go-to-market strategy. There are a number of reasons that consulting should be the route for organizations looking to enact this change. Budgeting and timing play a big role. 2Win Consulting does not disrupt your process. 

Assessments take place, and change is gradual, with a focus on winning every next deal a bit differently. Our preferred process involves training talent over time, teaching teams to work together in new ways to shorten production time, and understanding your unique talent. We offer free consultations to discuss your organizational objectives and see if there is synergy between our expertise and your goals. 

The 2Win Consulting Sales Marketing Bridge 

2Win Consulting bridges sales and marketing efforts with methods to shorten your sales cycle dramatically, without overburdening talent or leadership. When it comes to visual communications and demos, who better to train sales than 2Win? As partners of Consensus and as veteran demo producers, our expertise in demos is arguably the deepest in the world. We build structures for sales organizations to meet buyers more quickly and advance deals, and to coach contributors through their use all the way. We can assist in every phase of your sale, from building digital assets that ensure buyer needs are met at the right time in the sales journey, to integrating new processes and technology with existing sales methodologies. We have heard countless leaders express their desire that marketing should also understand what 2Win training delivers, i.e. adding value and making an impact through soft skills and nonverbal communication. 2Win Consulting meets this need. 

2Win Training: All the Benefits 

Leading software sales teams in the world repeat training cycles with 2Win. From tailored programs for training in storytelling, discovery, customer success, executive engagements, or signature demonstrating, our clients also face new technologies like AI integration and product experience demos that challenge the traditional mechanics of sales methodologies and processes. Keeping pace with the promises of advancement is expensive for leaders who are looking to keep training spending predictable, especially when sales talent has high churn. 

We know the expense of continually sending individuals through training, especially when integrating new processes and technologies. 2Win Consulting ensures organizational readiness, improves your go-to-market process, and ensures that your win rates reflect our methods' proper implementation and adoption. We know that when consistency in adopting 2Win methodologies is achieved, sales cycles shorten, retention increases and better relationships are built between sellers and buyers. 

Reach out to 2Win Consulting for a free consultation to evaluate your organizational needs, shape the best solution to help your specific goals, and be your partner throughout the journey.

Book your evaluation here!