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2Win!

3 min read

AI at Your SKO: The Balance Between Technology and Human Connection

The end of the year is approaching, and teams are gearing up for their Sales Kickoff (SKO)—a time to set the vision, energize the team, and prepare for the year ahead.

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2 min read

Maximize Your ROI from Your Sales Kickoff: Best Practices for a Winning SKO 2025

Sales Kickoffs (SKOs) are major investments that set the tone for the year, align vision and strategy, and ultimately get everyone motivated and...

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1 min read

Optimizing GTM Efficiency: Insights from Tom Edwards’ DEMOFESTx London Presentation

At DEMOFESTx London, Tom Edwards, Consensus Global Adoption Leader at BlackLine, delivered a presentation on the evolving role of presales in today's...

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3 min read

Modernizing your GTM with Demo Automation: Making the Case for a Micro Demo

Taming Complexity The Art of Deconstructing Traditional SaaS Demos for the Modern Buyer The way solutions consultants present and communicate...

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GTM Stratgey

2 min read

Navigating the Triple Constraint: Balancing Scope, Cost, and Time in GTM Content Creation

Balancing Scope, Cost, and Time The Content Conundrum in Modern GTM Strategies Companies face challenges balancing their GTM goals for content...

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GTM Strategy

2 min read

Concept to Content: The Key to Aligning Your GTM Strategy with Buyer Needs

The Broken Supply Chain of Content Why GTM Teams Struggle with Concept-to-Content Processes Modern Sales organizations fiercely compete to offer a...

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Imposter Syndrome

4 min read

Overcoming Presales and Sales Imposter Syndrome

Imposter Syndrome is a psychological phenomenon in which people doubt their success or competence. This syndrome and how it impedes progress or...

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Adult Learning with 2Win Training

3 min read

Modern Adult Learning & Maximizing Your Return on Training Investment

How do we learn as adults? Why do we learn as adults? Our motivations and how we absorb information differ as we age. In our vocations, and in our...

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3 min read

Maintaining Your Executive Perspective

Engaging with executives is fundamentally different from our normal interactions, making it feel like a whole new ballgame. We can find ourselves...

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4 min read

Grow Your Confidence In Executive Interactions

Have you noticed that more and more decisions are being made by higher-ups in an organization? As a result, you may find yourself involved in...

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