4 min read
2Win!: Oct 6, 2025 1:57:04 PM
The enterprise AI adoption playbook is broken. Companies are hiring consultants, launching transformation initiatives, and building AI-first strategies, only to see 95% of large AI projects fail. The issue isn't the technology. It's the approach. In...
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3 min read
2Win!: Sep 26, 2025 4:58:19 PM
We have all seen this happen: you are on a call with an executive and instead of a team seamlessly passing the baton, it feels like a game of...
4 min read
2Win!: Sep 26, 2025 4:57:20 PM
AI fatigue is real but AI isn't slowing down, and neither are the conversations around it.
3 min read
2Win!: Sep 16, 2025 4:32:40 PM
In the fast-paced world of sales and presales, a great demo can make or break a deal. Yet time and again, teams fall into the same traps—classic...
3 min read
2Win!: Sep 12, 2025 1:30:23 PM
There's a moment in every software demo when you can feel the audience slip away. Maybe it's the glazed look when you dive into feature number 47, or...
2 min read
2Win!: Sep 11, 2025 2:28:11 PM
The Demo Death Trap: How Meandering Kills Your Software Presentation
2 min read
2Win!: Sep 11, 2025 6:00:00 AM
Sales engineers need to respond to client demands faster, build stronger connections to business impact, and expand further into the stakeholder...
4 min read
2Win!: Sep 8, 2025 2:26:07 PM
If time is money, then attention is the currency of presales.
2 min read
2Win!: Sep 3, 2025 2:06:53 PM
The presales landscape is rapidly evolving, and Demo2Win has responded with significant updates to meet modern buyer expectations. After more than...
3 min read
2Win!: Aug 28, 2025 9:00:00 AM
In a sales and presales function, demo crimes are considered especially heinous. The dedicated demo detectives who investigate these presentation...
