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2Win!

Business Storytelling Training Course

4 min read

SaaS Sales Superpower: Client First Storytelling

Our programs, from Demo2Win to Storytelling2Win, provide in-depth instruction on building connections with audiences and adding value to client engagements. One of the most potent tools and training for SaaS professionals is storytelling. When...

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Headshots of Chad Wilson and Tony Francetic

3 min read

Demofest 2024: A Dive into Tony Francetic's Stoic Mindset

Who is Tony Francetic? Director of Presales Support at Thomson Reuters At this year's Demofest, Tony Francetic, Director of Presales Support at...

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Headshots of Chad Wilson and Eoin Kavanagh

2 min read

Demofest 2024: Embracing the Competition with Eoin Kavanagh

Who is Eoin Kavanagh Lead Sales Engineer at Gong and Creator of Demo Persona Eoin Kavanagh, Lead Sales Engineer at Gong and the brains behind Demo...

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Your Guide to Handling Objections

4 min read

Your Guide for Handling Objections

Sales, presales, and client success professionals are routinely confronted with objections, tough questions, and customer concerns. These situations...

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4 min read

Applying Discovery

There are three steps to Applying Discovery: What did we learn in CDIM? The processing part is internalizing what we've heard to determine a...

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Headshots of Chad Wilson and Julie Hansen

2 min read

Demofest 2024: Julie Hansen's Insights on Mastering Video

Who is Julie Hansen A Sales Triple Threat At this year's Demofest event, Julie Hansen, author of "Look Me In The Eye: Using Video to Build...

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3 min read

2024 Trend Report for Presales and Enablement with James Kaikis

At DemoFestx West Coast, 2Win's VP of Operations, Chad Wilson, sat down with James Kaikis, a thought leader in solutions engineering training, to...

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Creating Structure in Your Demos: The Tell-Show-Tell Method

4 min read

Creating Structure in Your Demos: The Tell-Show-Tell Method

Are you finding it challenging to create compelling, organized presentations that resonate with your audience? Tell-Show-Tell is a proven technique...

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5 min read

Choosing The Right Story for the Right Moment

Choosing the Right Story for the Right Moment Choosing the right story to share at the right moment is important to significantly impact your...

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