Skip to the main content.
Book a Meeting Online Learning
Book a Meeting Online Learning

2Win!

Team of people working together

6 min read

Assessing Organizational Readiness for 2Win! in 2025

Are you ready 2Win in 2025? Assessing Organizational Fitness for 2Win! Global Training Is your organization ready for 2Win in 2025? 2Win training supports all leading sales methodologies and synthesizes new execution techniques based on an...

Read More
GTM Teams

3 min read

How will SaaS Go to Market Strategies Shift in 2025? Strategies to Watch in 2025

AI integrations continue to transform sales organizations. Sales and marketing are working more closely than ever before, and buyers are more often...

Read More
Heuristics and Bias in Sales and Buyer Decisions

6 min read

Heuristics and Bias in Sales and Buyer Decision Making

Who doesn’t love a shortcut? We take hundreds of mental shortcuts daily. Our brains are downright lazy when faced with thousands of neurological...

Read More
Sales Discovery Tips

3 min read

Humanizing Sales Discovery: Discovery 2Win Deep Insights

Imagine yourself walking into a store, being greeted, and then being interrogated until the retailer finds exactly the product you want. Even if they...

Read More
Balance AI and Human Connection

3 min read

AI at Your SKO: The Balance Between Technology and Human Connection

The end of the year is approaching, and teams are gearing up for their Sales Kickoff (SKO)—a time to set the vision, energize the team, and prepare...

Read More
ROI

2 min read

Maximize Your ROI from Your Sales Kickoff: Best Practices for a Winning SKO 2025

Sales Kickoffs (SKOs) are major investments that set the tone for the year, align vision and strategy, and ultimately get everyone motivated and...

Read More

1 min read

Optimizing GTM Efficiency: Insights from Tom Edwards’ DEMOFESTx London Presentation

At DEMOFESTx London, Tom Edwards, Consensus Global Adoption Leader at BlackLine, delivered a presentation on the evolving role of presales in today's...

Read More

3 min read

Modernizing your GTM with Demo Automation: Making the Case for a Micro Demo

Taming Complexity The Art of Deconstructing Traditional SaaS Demos for the Modern Buyer The way solutions consultants present and communicate...

Read More
GTM Stratgey

2 min read

Navigating the Triple Constraint: Balancing Scope, Cost, and Time in GTM Content Creation

Balancing Scope, Cost, and Time The Content Conundrum in Modern GTM Strategies Companies face challenges balancing their GTM goals for content...

Read More
GTM Strategy

2 min read

Concept to Content: The Key to Aligning Your GTM Strategy with Buyer Needs

The Broken Supply Chain of Content Why GTM Teams Struggle with Concept-to-Content Processes Modern Sales organizations fiercely compete to offer a...

Read More