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2Win!: Oct 17, 2017 12:00:00 AM
When you share a video sales demonstration with a prospect, you give that person a powerful tool for convincing their peers to say “yes.” By providing an easily shared and persuasive informational tool to your prospects, they can help you get to a...
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3 min read
2Win!: Sep 27, 2017 12:00:00 AM
Creating measurable, granular sales goals and tracking progress towards meeting them is one of the most transformative changes you can make. However,...
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2Win!: Sep 19, 2017 12:00:00 AM
Software-as-a-service (SaaS) business models have dramatically changed the nature of customer relationships in the industry. here buyers used to make...
3 min read
2Win!: Sep 13, 2017 12:00:00 AM
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2Win!: Aug 30, 2017 12:00:00 AM
Just about every successful company uses email marketing as a component of their overall marketing strategy, but few get it right on their first try....
1 min read
2Win!: Aug 29, 2017 12:00:00 AM
In the past you may have been taught about using something called a “Parking Lot” in a presentation or demo.
2 min read
2Win!: Aug 21, 2017 12:00:00 AM
We blame Alec Baldwin for this one. While he delivers a compelling scene in Glengarry Glen Ross, his advice to “always be closing” has ruined several...
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2Win!: Aug 16, 2017 12:00:00 AM
Software demos are necessary if you want to truly bring in a win during the software sales process. Typically, a company’s inquiries will lead the...
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2Win!: Aug 8, 2017 12:00:00 AM
Make no mistake: slickly presented sales messages can hit their mark on a huge swathe of our population. But at the same time, people know and...
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2Win!: Jul 31, 2017 12:00:00 AM
In the game of American football, some plays involve complex handoffs and fakeouts. These plays intend to give the team the maximum amount of gained...
