3 min read
2Win!: Sep 27, 2017 12:00:00 AM
Creating measurable, granular sales goals and tracking progress towards meeting them is one of the most transformative changes you can make. However, even organizations that do set goals often fail to set goals effectively. Anyone can announce a...
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2 min read
2Win!: Sep 19, 2017 12:00:00 AM
Software-as-a-service (SaaS) business models have dramatically changed the nature of customer relationships in the industry. here buyers used to make...
3 min read
2Win!: Sep 13, 2017 12:00:00 AM
2 min read
2Win!: Aug 30, 2017 12:00:00 AM
Just about every successful company uses email marketing as a component of their overall marketing strategy, but few get it right on their first try....
1 min read
2Win!: Aug 29, 2017 12:00:00 AM
In the past you may have been taught about using something called a “Parking Lot” in a presentation or demo.
2 min read
2Win!: Aug 21, 2017 12:00:00 AM
We blame Alec Baldwin for this one. While he delivers a compelling scene in Glengarry Glen Ross, his advice to “always be closing” has ruined several...
2 min read
2Win!: Aug 16, 2017 12:00:00 AM
Software demos are necessary if you want to truly bring in a win during the software sales process. Typically, a company’s inquiries will lead the...
2 min read
2Win!: Aug 8, 2017 12:00:00 AM
Make no mistake: slickly presented sales messages can hit their mark on a huge swathe of our population. But at the same time, people know and...
2 min read
2Win!: Jul 31, 2017 12:00:00 AM
In the game of American football, some plays involve complex handoffs and fakeouts. These plays intend to give the team the maximum amount of gained...
2 min read
2Win!: Jul 26, 2017 12:00:00 AM
Timing is everything when you have a captive audience. People have limited time in their day, and with a more distractions than ever out there in the...
