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Ed Jaffe

6 min read

The Streisand Effect and Broken Demos

The Streisand Effect is why you should stop telling the audience that your demo is broken, because all you’re doing is drawing more attention to the fact that your demo is broken.

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Discovery

8 min read

Embracing Demo Discovery “On-The-Fly”

Discovery “On-The-Fly” is when, for a variety of reasons, you have to run discovery in the same meeting as a demo. In this article, you’ll learn how...

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5 min read

Tell-Show-Tell: The Most Powerful Demo Technique

Tell-Show-Tell is one of the most powerful techniques a presenter can use in a software demo. This post is a conversation about Tell-Show-Tell...

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