3 min read
We all know the importance of Discovery, there is an entire chapter in “Demonstrating to Win!” dedicated to the subject. In Bob Riefstahl’s and Dan Conway’s new book Rule of 24: The Future of B2B Client Engagement, I searched the term “Discovery”...
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3 min read
Imagine you’ve just sat down at your desk and you’re preparing for the day. You have a minute or two to get a coffee from the drip coffee maker in...
3 min read
In our most recent blog, we discussed the importance of utilizing a variety of available mediums to achieve maximum client satisfaction. Over the...
2 min read
Today’s B2B buying and selling game is unwilling to slow down to accommodate the “crawl” that is necessary to accomplish a bottom up/directed...
1 min read
Recently I was shopping for a contemporary, accent chair online and it was overwhelming. There were hundreds of styles and choices. I thought I had...
1 min read
As I am sure you have heard or experienced, the world is changing in terms of the way buyers and sellers are engaging and purchasing. Demo cycles are...
2 min read
(Inbound 18 had some great backdrops & photo opps, here I am with some rubbery ducks) As a Digital Marketer, I was drooling with excitement in the...
