2Win! Blog

2 min read

Buyers Need Video Sales Demos to Convince Peer Holdouts

2Win!: Oct 17, 2017 12:00:00 AM

When you share a video sales demonstration with a prospect, you give that person a powerful tool for convincing their peers to say “yes.” By...

3 min read

Are You Setting and Achieving Your Sales Goals?

2Win!: Sep 27, 2017 12:00:00 AM

Creating measurable, granular sales goals and tracking progress towards meeting them is one of the most transformative changes you can make. However,...

2 min read

SaaS Sales Demand: A Dedicated Approach to Customer Success

2Win!: Sep 19, 2017 12:00:00 AM

Software-as-a-service (SaaS) business models have dramatically changed the nature of customer relationships in the industry. here buyers used to make...

3 min read

6 Things You Should Say Other Than “Hope You’re Well” in a Sales Follow-up Email

2Win!: Sep 13, 2017 12:00:00 AM

2 min read

5 Reasons Your Sales Emails Get Ignored

2Win!: Aug 30, 2017 12:00:00 AM

Just about every successful company uses email marketing as a component of their overall marketing strategy, but few get it right on their first try....

1 min read

The Problem With Parking Lots

2Win!: Aug 29, 2017 12:00:00 AM

In the past you may have been taught about using something called a “Parking Lot” in a presentation or demo.

2 min read

Is Sales Discovery Passé?

2Win!: Aug 21, 2017 12:00:00 AM

We blame Alec Baldwin for this one. While he delivers a compelling scene in Glengarry Glen Ross, his advice to “always be closing” has ruined several...

2 min read

The Demo: A Competitive Judged Event!

2Win!: Aug 16, 2017 12:00:00 AM

Software demos are necessary if you want to truly bring in a win during the software sales process. Typically, a company’s inquiries will lead the...

2 min read

Authentic Is In! Why Sincerity Is Better Than Flash

2Win!: Aug 8, 2017 12:00:00 AM

Make no mistake: slickly presented sales messages can hit their mark on a huge swathe of our population. But at the same time, people know and...