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5 min read

Choosing The Right Story for the Right Moment

Choosing the Right Story for the Right Moment Choosing the right story to share at the right moment is important to significantly impact your business interactions. Sharing an engaging story is not enough; you need to use storytelling strategically...

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6 min read

Business Storytelling Foundations: Step-by-Step Guide

At 2Win, we often say, "The only thing worse than never telling a story... is telling a bad one." Stories in a business environment should always be...

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3 min read

Discovery On-The-Fly with the CDIM™ Discovery Framework

Ideally, we should know what our client wants to see before the meeting starts. But it doesn't always work out that way. More demos are becoming...

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Woman giving man a handshake at 2Win's presales training for building their personal brand

3 min read

The Importance of Personal Branding in Presales & Sales Presentations

With all things being equal, it's not just what you present but how you connect with your audience that turns pitches into partnerships. In a world...

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Woman with headphones on virtual training with 2Win! Global

3 min read

What is Presales & How it Powers Business Growth

In a fast-paced world of technology SaaS, manufacturing or professional services, success hinges not only on the quality of your product but also on...

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Presales solution engineer crafting a video using demo automation provided by Consensus and 2Win! Global

3 min read

Crafting Winning Automated Demo Videos: Live vs Demo Video Differences

In the dynamic landscape of sales and customer success, the role of demo presentations has evolved significantly. Today, businesses are realizing the...

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Consensus and 2Win! Global Announce Strategic Partnership

2 min read

Consensus and 2Win! Global Announce Strategic Partnership

In a groundbreaking move, Consensus, the leading B2B demo automation SaaS company, and 2Win! Global (2Win), leading training provider for sales,...

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Transforming the Software Demo Landscape with The Consensus and 2Win! Global Partnership

2 min read

Consensus and 2Win! Global Partnership: Revolutionizing Software Demos

In the rapidly evolving world of SaaS, delivering an outstanding buying experience is more crucial than ever. It's with great excitement that we...

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5 min read

Using ChatGPT for Demo Prep: Are You Following These 3 Key Rules?

It’s easy to get started using ChatGPT to prep for your demos, but if you aren’t following these 3 rules when writing your prompts, you may be...

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7 min read

The rise and fall of SnackWell’s and the 90s’ low fat craze: When business storytelling falls apart in the face of reality

Business storytelling needs to follow a set of rules in order to land with audiences. Sometimes storytellers are given the advice to “never let the...

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