8 min read
Discovery “On-The-Fly” is when, for a variety of reasons, you have to run discovery in the same meeting as a demo. In this article, you’ll learn how to drive an effective meeting that includes both demo and discovery.
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4 min read
Executive conversations can be tough. This framework can help you lead executive conversations in order to close more business.
2 min read
Emotional resonance is key to motivate buyers and help them get “across the bridge.” Here’s how to create emotional resonance in a B2B environment.
5 min read
Tell-Show-Tell is one of the most powerful techniques a presenter can use in a software demo. This post is a conversation about Tell-Show-Tell...
3 min read
Making mistakes during sales discovery can be the difference between an impactful demo, or a demo that falls flat. Here are 5 critical sales...
9 min read
Proper discovery is important for a million reasons, but the one we’re going to focus on today is how discovery dictates what you cover in each demo....
3 min read
Accelerating your deal velocity requires a modern demo process. Read on to learn how you can accelerate your deal velocity with these tips from Bob...
2 min read
Sometimes it feels like there’s a gap between B2B buyers and sellers; 2Win’s techniques can help you bridge the gap between buyers and sellers so you...
4 min read
Executive sales conversations are critical for B2B sales engagements, especially larger enterprises. Chad Wilson, 2Win’s VP of Operations, sits down...
