14 min read
Best practices for your 2024 SKO is a conversation between 2Win’s Chad Wilson, Ron Kendig, and Dan Conway about how to best plan for your 2024 SKO. See below for a video and transcript of the conversation.
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5 min read
t’s that time of year again – time to plan your 2024 sales kickoff (SKO). Sales kickoffs are tricky to plan, because everyone in the organization...
9 min read
What if the Bluth Family from Arrested Development spoke at your 2024 SKO is our take on a potential SKO session featuring the dysfunctional Bluth...
2 min read
What if your favorite TV characters spoke at your 2024 Sales Kickoff 2024 SKO is our take on SKOs with celebrity or other “star” speakers. Want to...
6 min read
The Streisand Effect is why you should stop telling the audience that your demo is broken, because all you’re doing is drawing more attention to the...
5 min read
Transforming a good demo into a great demo is key to driving your deals forward. Here are 9 tips to transform your demos.
8 min read
Discovery “On-The-Fly” is when, for a variety of reasons, you have to run discovery in the same meeting as a demo. In this article, you’ll learn how...
4 min read
Executive conversations can be tough. This framework can help you lead executive conversations in order to close more business.
2 min read
Emotional resonance is key to motivate buyers and help them get “across the bridge.” Here’s how to create emotional resonance in a B2B environment.
5 min read
Tell-Show-Tell is one of the most powerful techniques a presenter can use in a software demo. This post is a conversation about Tell-Show-Tell...
