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Demo Technique

Tell Show Tell

2 min read

Timelessness of Tell Show Tell

Tell Show Tell is perhaps our most famous and foundational 2Win demonstration technique and is at the heart of our Demo2Win program. It is the...

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3 min read

Discovery On-The-Fly with the CDIM™ Discovery Framework

Ideally, we should know what our client wants to see before the meeting starts. But it doesn't always work out that way. More demos are becoming...

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5 min read

Transforming a Good Demo into a Great Demo

Transforming a good demo into a great demo is key to driving your deals forward. Here are 9 tips to transform your demos.

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5 min read

Tell-Show-Tell: The Most Powerful Demo Technique

Tell-Show-Tell is one of the most powerful techniques a presenter can use in a software demo. This post is a conversation about Tell-Show-Tell...

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Discovery Mistakes

3 min read

5 Critical Sales Discovery Mistakes and How To Avoid Them

Making mistakes during sales discovery can be the difference between an impactful demo, or a demo that falls flat. Here are 5 critical sales...

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