4 min read
2Win!: Jun 12, 2024 8:09:33 AM
Our programs, from Demo2Win to Storytelling2Win, provide in-depth instruction on building connections with audiences and adding value to client...
2 min read
2Win!: May 9, 2024 6:06:46 PM
Who is Steffen Brettschneider
3 min read
2Win!: May 6, 2024 2:28:09 PM
At DemoFestx West Coast, 2Win's VP of Operations, Chad Wilson, sat down with James Kaikis, a thought leader in solutions engineering training, to...
3 min read
2Win!: Mar 19, 2024 4:54:27 PM
Ideally, we should know what our client wants to see before the meeting starts. But it doesn't always work out that way. More demos are becoming...
3 min read
2Win!: Feb 20, 2024 3:41:26 PM
In the dynamic landscape of sales and customer success, the role of demo presentations has evolved significantly. Today, businesses are realizing the...
2 min read
2Win!: Feb 12, 2024 1:45:38 PM
In the rapidly evolving world of SaaS, delivering an outstanding buying experience is more crucial than ever. It's with great excitement that we...
6 min read
The Streisand Effect is why you should stop telling the audience that your demo is broken, because all you’re doing is drawing more attention to the...
5 min read
Transforming a good demo into a great demo is key to driving your deals forward. Here are 9 tips to transform your demos.
8 min read
Discovery “On-The-Fly” is when, for a variety of reasons, you have to run discovery in the same meeting as a demo. In this article, you’ll learn how...
2 min read
Emotional resonance is key to motivate buyers and help them get “across the bridge.” Here’s how to create emotional resonance in a B2B environment.
