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Discovery

Imposter Syndrome

4 min read

Overcoming Presales and Sales Imposter Syndrome

Imposter Syndrome is a psychological phenomenon in which people doubt their success or competence. This syndrome and how it impedes progress or...

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Adult Learning with 2Win Training

3 min read

Modern Adult Learning & Maximizing Your Return on Training Investment

How do we learn as adults? Why do we learn as adults? Our motivations and how we absorb information differ as we age. In our vocations, and in our...

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2Win Masterclass Style of Coaching

3 min read

What is a Masterclass

What is a Masterclass Why the Masterclass Format? 2Win delivers virtual coaching for our asynchronous workshops in a masterclass format. Masterclass...

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Stakeholder Collaboration

2 min read

Building and Maintaining Stakeholder Collaboration

Many sales methodologies lean into pain at some point in their process. Business pain points are compelling reminders of why a buyer is looking for...

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Creating a Win Plan

3 min read

The Winning Formula: Creating a Win Plan with Discovery at Its Core

So, you've conducted fruitful discovery and collected a lot of information about the client... Now what? We don't just do discovery for fun; we do it...

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9 min read

Top 6 Sales Methodologies: Customer Focused Selling

What makes a sales organization powerful? What makes a sales organization effective? How are the biggest and best sales teams meeting goals? The most...

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2 min read

Neurology, Storytelling, and SaaS Sales

Did you know presentations with visuals decrease retention and comprehension? According to Psychologist Marc Coutanche from the University of...

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Your Guide to Handling Objections

4 min read

Your Guide for Handling Objections

Sales, presales, and client success professionals are routinely confronted with objections, tough questions, and customer concerns. These situations...

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4 min read

Applying Discovery

There are three steps to Applying Discovery: What did we learn in CDIM? The processing part is internalizing what we've heard to determine a...

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2 min read

Sales Kickoff Success 2024- Breakout Sessions

Part 1 and Part 2 of this series revealed our secret ingredients for successful SKO keynote speakers and SKO soft-skills training sessions. We...

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