3 min read
2Win!: Jan 17, 2025 9:52:27 AM
Imagine yourself walking into a store, being greeted, and then being interrogated until the retailer finds exactly the product you want. Even if they...
4 min read
2Win!: Sep 4, 2024 2:42:50 PM
Imposter Syndrome is a psychological phenomenon in which people doubt their success or competence. This syndrome and how it impedes progress or...
3 min read
2Win!: Sep 4, 2024 2:42:33 PM
How do we learn as adults? Why do we learn as adults? Our motivations and how we absorb information differ as we age. In our vocations, and in our...
3 min read
2Win!: Aug 26, 2024 9:50:33 AM
What is a Masterclass Why the Masterclass Format? 2Win delivers virtual coaching for our asynchronous workshops in a masterclass format. Masterclass...
2 min read
2Win!: Aug 16, 2024 12:58:22 PM
Many sales methodologies lean into pain at some point in their process. Business pain points are compelling reminders of why a buyer is looking for...
3 min read
2Win!: Aug 15, 2024 5:37:17 PM
So, you've conducted fruitful discovery and collected a lot of information about the client... Now what? We don't just do discovery for fun; we do it...
9 min read
2Win!: Jul 30, 2024 9:58:58 AM
What makes a sales organization powerful? What makes a sales organization effective? How are the biggest and best sales teams meeting goals? The most...
2 min read
2Win!: Jul 3, 2024 12:12:54 PM
Did you know presentations with visuals decrease retention and comprehension? According to Psychologist Marc Coutanche from the University of...
4 min read
2Win!: May 20, 2024 11:08:23 AM
Sales, presales, and client success professionals are routinely confronted with objections, tough questions, and customer concerns. These situations...
4 min read
2Win!: May 20, 2024 11:07:06 AM
There are three steps to Applying Discovery: What did we learn in CDIM? The processing part is internalizing what we've heard to determine a...
