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Sales

Imposter Syndrome

4 min read

Overcoming Presales and Sales Imposter Syndrome

Imposter Syndrome is a psychological phenomenon in which people doubt their success or competence. This syndrome and how it impedes progress or...

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Creating a Win Plan

3 min read

The Winning Formula: Creating a Win Plan with Discovery at Its Core

So, you've conducted fruitful discovery and collected a lot of information about the client... Now what? We don't just do discovery for fun; we do it...

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Headshots of Chad Wilson and Eoin Kavanagh

2 min read

Demofest 2024: Embracing the Competition with Eoin Kavanagh

Who is Eoin Kavanagh Lead Sales Engineer at Gong and Creator of Demo Persona Eoin Kavanagh, Lead Sales Engineer at Gong and the brains behind Demo...

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Your Guide to Handling Objections

4 min read

Your Guide for Handling Objections

Sales, presales, and client success professionals are routinely confronted with objections, tough questions, and customer concerns. These situations...

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5 min read

Choosing The Right Story for the Right Moment

Choosing the Right Story for the Right Moment Choosing the right story to share at the right moment is important to significantly impact your...

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6 min read

Business Storytelling Foundations: Step-by-Step Guide

At 2Win, we often say, "The only thing worse than never telling a story... is telling a bad one." Stories in a business environment should always be...

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2 min read

Sales Kickoff Success 2024- Breakout Sessions

Part 1 and Part 2 of this series revealed our secret ingredients for successful SKO keynote speakers and SKO soft-skills training sessions. We...

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2 min read

Sales Kickoff Success 2024- Soft Skills Training

In Part 1 of this series, we focused on how you can ensure the success of your Keynote speakers. In part two of this series, we will explore why an...

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2 min read

Leverage Video Before, During, & After Your Next Software Demo!

If you’re in Sales or PreSales in a technology company, you know all about the importance of securing the “technical win.” Accomplishing this step...

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