4 min read
2Win!: Jan 2, 2026 10:23:14 AM
Every January, sales and presales teams make the same promise. This is the year our demos finally change everything. New tools. New decks. New messaging. The intent is good. The results? They remain largely the same.
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5 min read
2Win!: Dec 23, 2025 12:57:46 PM
The hiring landscape has fundamentally shifted. When a single job posting attracts 208 applications in 48 hours, a number that would have seemed...
3 min read
2Win!: Dec 15, 2025 12:00:01 AM
AI is everywhere in sales right now—and most teams are using it the exact same way.
3 min read
2Win!: Dec 12, 2025 12:00:00 AM
Buyers now spend just 17% of their buying journey with sellers.
2 min read
2Win!: Dec 8, 2025 12:00:02 AM
Every time a buyer asks for a POC, something has already gone wrong.
3 min read
2Win!: Dec 5, 2025 12:00:00 AM
When AI Demos Miss the Point: How to Avoid the “So What?” Crime
3 min read
2Win!: Dec 1, 2025 12:00:06 AM
If you look at the highest-performing demos, a clear pattern shows up: the best demos aren’t monologues—they’re conversations.
3 min read
2Win!: Nov 28, 2025 12:00:00 AM
It’s Monday morning… but not in 2025.
3 min read
2Win!: Nov 26, 2025 8:18:08 PM
Every sales leader knows the feeling. Your team has product knowledge. They can demo features. They understand the technology.
5 min read
2Win!: Nov 24, 2025 5:28:39 PM
The verdict is in: every buying decision is an emotional decision—just justified rationally.
