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AI and Sales Discovery

2 min read

Efficiency vs. Effectiveness: Are You Losing Credibility by Over-Relying on AI Notes?

The Irony of Efficiency Your AI note-taker is capturing every word. And that might be exactly the problem.

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Top Discovery Tips for 2025

3 min read

Top Discovery Tips of 2025: Why There's No Excuse for Poor Discovery Anymore

The principles of discovery haven’t changed. But everything around it has.

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AI Can't Stop You From Making Human Mistakes

3 min read

Using AI to Prepare for Executive Conversations (Without Losing the Human Touch)

AI can do a lot for you before a meeting.

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Mastering Both Sides of the AI Equation

3 min read

Mastering Both Sides of the AI Equation Webinar Recap

Get the Replay

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1 min read

Show Off Your 2Win! Certification on LinkedIn

Learn how to add your 2Win! Certification badge to your LinkedIn profile.

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Executive Crimes: Just a Few More Slides

2 min read

From Slides to Substance: Communicating What Executives Value Most

When Preparation Becomes the Problem The goal of executive communication isn't to get through your slides – it's to get through to your audience.

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Executive Crime: Wrong Turn

2 min read

The Wrong Turn: How Quick Assumptions Break Executive Alignment

Picture this: you are in a conversation with an executive when they ask you a question with a familiar word or phrase, and without missing a beat,...

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Executive Conversations

3 min read

The Mode Shift: When Executives Change Gears Mid-Meeting

Have you ever walked into a meeting with an executive and thought, "I've got this," only to be completely thrown of course?

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3 min read

Not Another SKO: The Monday Morning Test

Budgets are tighter, AI is everywhere, and sellers are armed with more. A recent webinar with Workiva's Sales Enablement Leader, Kim Fisher, who has...

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4 min read

AI in Sales: Stop Looking for Problems, Start Solving Friction

The enterprise AI adoption playbook is broken. Companies are hiring consultants, launching transformation initiatives, and building AI-first...

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