10 Tips on Differentiation — How to Make Your Sales Team Stand out on all Levels

The evolution of the market has given more organizations than ever the chance to succeed, but that also means that more players are on the field than ever before. If this is the case, then how does a particular sales rep or company stand out by their own merits? What sort of actions can they take or skills can they acquire to help them get a leg up?

We can answer these questions by providing the following advice for how to stand out at all levels of your organization, from the entire brand to individual employees.

How to Stand Out in the Work Force

One of the easiest ways to stand out in the work force is to round out your resume to include “soft skills” and past experiences that demonstrate them. Unfortunately, many people these days enter the workforce with little in the way of a well-rounded skillset and lacking work experience.

You can fill in these holes by adding experiences that indicate you would excel in certain situations. Take a dispute management certification course, volunteer to help handle logistics for a local charity drive or travel abroad and practice your language skills. Small things like these can enrich your past experience while providing you with contextual skills that many sorely lack.

Standing Out Within Your Team

Sales teams should work together, but no one wants to feel like they are on the bottom rung. Instead, become a sales leader by branching out the strategies you use to sell. Pay particular attention to cutting-edge approaches and skills that can cause others to lag behind.

These methods include social selling, outside-the-box sales presentations and using cutting edge tools like the 2Win! Bridge sales video hosting platform to share engaging content with leads and prospects.

Standing Out Within Your Company

Many organizations rely on sales staff but fail to give them the resources they need to excel. You can make up for this shortcoming by posing your department as a thought leader that can help smooth over processes between all departments.

One of the best methods for this is to hold regular meetings with marketing and presales in order to learn more about the work they put in while catching them up on your typical sales process. Many departments remain in intelligence silos rather than trying to synergize, relying instead on assumptions and common knowledge.

As you listen to your other departments and learn things about them, use this information to come up with suggestions for improvements both within your own department and theirs, facilitating more sales revenue overall.

Standing Out Above the Competition

The easiest way to stand out from the competition is to add depth, interest and intrigue to your sales materials. Few people want to feel like they are being “sold” to, but they love learning. Try to tap into the power of education as well as emotion with compelling sales content.

Content like infographics, case studies, white papers and more help provide critical information that can help a prospect respond to market changes as they learn. If your solution happens to fit within that agenda, they are more likely to tap your knowledge again in the future and become a client.

Strategies like these help make you, your team and your entire organization more distinctive, giving you a leg up amidst the tough, ever-evolving sales market.