Is your organization ready for 2Win in 2025? 2Win training supports all leading sales methodologies and synthesizes new execution techniques based on an organization's strengths and weaknesses. Many of our clients describe 2Win training as the vital execution layer that gives their revenue teams the extra 2% they need to surpass competitors.
Our techniques and soft skills training focus on discovery, customer success, presales, storytelling, executive engagements, and integrating emerging technologies into your existing processes. 2Win programs are designed to meet your teams where they are, engaging and empowering them to bring fresh approaches that improve client engagements and relationships, leading to increased retention and renewals.
If you are wondering how our training programs will fit your organization, what types of organizations participate in 2Win training, and where they have needed support, here are some real-world examples to help you decide if you are ready for 2Win in 2025.
Demo2Win is our signature training and is world-famous for transforming presales operations in software and technology. Where sales require buy-ins from multiple stakeholders across disciplines and complex solutions require technical and soft skill expertise, we teach presales and solutions engineers to give better demos.
Consider adding Demo2Win adult learnings where you find that too many demos are taking place and not enough deals close, where there is poor or no demo structure, and where you need to cross-sell products. This training results in acquiring new skills and improved team cohesion, increasing deal size and velocity. If your presales or solutions engineers experience any of the below performance problems or scaling dilemmas, our training will help.
Too many demos taking place, but not enough deals closing
Poor demo structure, i.e. just showing features and functions
Lack of cohesion between engineers and account executives
Organizations need to scale teams following an acquisition
Need to improve stage presence (in-person and virtual engagements)
Increase ability to cross-sell products
How Demo2Win Works
Properly align benefit and value statements with stakeholder motivations
Improve demos and presentations with narratives that connect to buyer motivations, bringing them a notch above features and functions
Develop team consistency, efficient processes, and structure
Differentiate by how you demo and present
Benefits of Demo2Win
Transform demos/presentations into value-rich conversations
Align benefits to each stakeholder
Build features in context and provide benefits to maximize impact
Present effectively with various supporting visuals
We are confident in our presales training and our client roster includes some of the biggest software sellers in the world. See what some of them have to say about how we have transformed their presales and delivered measurable impacts.
The disconnection between uncovering useful discovery information and successfully leveraging the findings during a sale is very common. Even if you have heavily invested in proven sales methodologies, the steps tend to be theoretical without teaching actual mechanics to drive sales. Discovery2Win develops soft skills and teaches a proven framework to increase communication across teams and deepen individual efficacy at finding the right insights to increase sales volume and shorten sales cycles. Some of the organizations who have benefited from our training experience cited the following issues in their discovery:
Deals discounted in late stages
Too many demos
Sales Methodology implementation that is too generic
Not rising to competitive pressure
Information obtained during discovery failing to make it through to solutions engineers
Failure to properly identify organizational objectives
How Discovery2Win Works
Understand stakeholder motivations to articulate their goals and challenges clearly
Elevate client interactions above features and functions with a Win Plan
Develop consistency across the team with a repeatable and efficient process and structure
Differentiate from competitors by how you sell
Benefits of Discovery2Win
Use emotional intelligence (EQ) and professional empathy to adapt to stakeholders
Understand the nuances of stakeholder motivations
Turn objections into opportunities to persuade and gain influence
Prioritize discovery learnings and pivot focus to deal with strategy
Do you see late-stage negotiations? Deal strategies that do not match discovery strategy? Do your pre-sales teams need more clear communication with account executives? These are some of the indications that you may be a fit for discovery training to accompany your sales training.
Winning in Customer Success is about much more than adoption. Your success teams should become strategic partners to your customers, ensuring they enhance user adoption and expansion. Our clients have benefitted from our Success2Win programs in many ways, including supporting communications, deepening connections, and managing stakeholder expectations in client engagements.
Mastering the soft skills that support customers, increase adoption rates, and gain support for the renewal and expansion of products, demonstrates to organizations that you can be an integral part of their success. If you notice that customer success is more support than strategy, soft skills and strategic success training can be transformational in your business. Our clients who benefited from Success2Win witnessed a combination of some of the following issues in their customer success teams.
Success is not driving adoption rates
Team members largely worked in support roles rather than gaining trust as partners
Adoption rates and expansion for solutions were low
Unfilled seats in the solution
How Success2Win Works
Lead conversations with emotional intelligence (EQ) and build professional empathy to adapt to diverse audiences.
Prioritize action plans to deliver key customer outcomes, helping ensure adoption and renewals.
Pivot objections, frustrations, or barriers into opportunities to gain influence.
Benefits of Success2Win
Deep dive into the motives of client stakeholders and strategically articulate pain, value, and insight.
Position conversations above features and functions to connect your value to stakeholder motivations and goals.
Develop team consistency with efficient processes and structure.
Secure client loyalty to drive renewals and expansion.
Customer success has often been overlooked by sales leaders and CROs, but where renewals are foundational to your bottom line, you should’t let the position devolve into troubleshooting and putting out fires. Instead, creating a strong success team that operates strategically to consistently connect with clients mitigates customer attrition and strengthens your opportunity to grow relationships and contracts.
Cross-Disciplinary Training for Seller Success
Some skills are timeless and operate seamlessly across disciplines. Many professionals have these talents innately and naturally in sales. For the rest of us who do not, or those who can connect, but lack the knack of connection in key moments during an engagement, these 2Win trainings hone skills that lead to success. When done right, storytelling brings an audience to the edge of their seat and into your solution or sale. Sales storytelling is a real craft, and we excel at connecting strategic value to stories.
Similarly, executive engagements are becoming more commonplace for team members who are more familiar with operational engagements. Presales and account executives need to be equipped to bring their conversations up to an executive level and be able to navigate the additional challenges this can present. Both Storytelling2Win and Winning with Executives are cross disciplinary trainings that equip modern sellers for success. Discover some of the types of organizations who benefit from these trainings and their experiences.
The act of telling a story engages people neurologically and emotionally. Engaging different areas of the brain is a superpower if you are looking to simplify highly technical solutions. It can help inspire collaborative thinking in a group, unite different stakeholders on a journey that is your solution, increase your sales velocity, and help close deals faster. By using storytelling in discovery, demos, customer success or executive engagements, you can deepen connections, unite an audience around a solution or point of view, deliver greater value, and gain influence with your audiences to increase adoption.
Our Storytelling2Win clients had one or more of the following issues across their organization:
The team is a single thread in demo delivery
Demos are uninteresting and lack clear calls to action
Challenger sales methodology that lacks corporate teaching
Sales team lacks stage presence
Teams are not connecting with prospects
How Storytelling2Win Works
Inspire action by connecting to your audiences' underlying emotions and motivations
Gain influence with executives, managers, and staff
Capture attention with body language and tone of voice
Benefits of Storytelling2Win
Develop a “library” of stories for common situations
Build stories with a repeatable structure and components
Tell stories in 90 seconds or less
Tell stories to diverse audiences in multiple settings, that connect the whole audience
Storytelling training provides a live playbook for sellers to distill distinct messages to their audience and connect more deeply. Every engagement improves with these soft skills. From executive engagements to demos, storytelling can be that 2% difference that sets you apart from competitors.
Budgets are tight and competition is high for complex software solutions. Ten years ago, we may not have seen executives entering into software buying conversations, but in today's SaaS sales landscape, we are engaging with more stakeholders at various levels of organizations. Understanding how to speak to executives and identifying their current mode gives your teams a competitive advantage. Many sales methodologies lack a framework or techniques for talking to multiple stakeholders at various organizational levels. Priorities are night and day between those who will adopt a solution and those who are making spending decisions. Below are areas where organizations have improved with Winning with Executives training.
Increased scrutiny on spending requires different stakeholders in demos
Need to gain and maintain budget support early in a sales engagement
Internally driven by Sales Executives and Solutions Engineers to secure executive support
New executives to learn how to communicate with senior executives
How does Winning with Executives work
Strategize a winning plan for executive conversations
Learn to identify and respond to executive behaviors
Develop confidence for high-stakes meetings
Prepare for various contingencies to keep deals on track
Benefits of Winning with Executives
Build team confidence to lead successful executive interactions
Better understand the motives of decision-makers to articulate goals, challenges, and value
Improve presence in high-profile executive interactions
Protect against no decision by understanding the executive-level strategies that may be competing for budget with your proposal
Executives are increasingly sitting in on presales demos and directly meeting with account executives. Developing confidence in these engagements and having the skills to secure executive support make a huge difference in the velocity of your sale. This training immediately has a very significant impact.
2Win training is career-changing for individuals and transformational for sales organizations. Whether your teams adhere to a sales methodology or an independent established process, our training will help you execute with success. All of our techniques can work in concert to improve processes, build relationships, and increase solution adoption among stakeholders. 2Win facilitators and curriculum writers continually adapt to the latest issues facing software sellers. Learn more about 2Win! Global and how we can help.